Bergen County Public Relations Firm Celebrates Silver Anniversary

Rosica Strategic Public Relations opened its doors in 1980 in a 200-year-old coach house in Ridgewood, New Jersey. The company’s first client was a unique gourmet food company – Famous Amos Chocolate Chip Cookies. The fledgling company dubbed the cookies “gourmet” to whom the highly regarded and now deceased James Beard was heard to say, “There’s no such thing as a gourmet cookie.” That may have been true in a pure culinary sense, but nevertheless national media and cookie eaters nationwide accepted the term.

Over the years, the Rosica agency made its mark by helping companies across the United States to grow and prosper. They developed a specialty that helped improve the human condition through their special brand of Cause-Related Marketing – partnering its client companies with organizations that focused on solving social ills.

When they discovered that two out of five adults were functionally illiterate, they paired Wally Amos with Literacy Volunteers of America as their national spokesperson. What most people know today about the problem can be directly related to Wally Amos and Rosica Strategic Public Relations’ media outreach.

In addition to adult illiteracy, the firm has brought assistance and attention to various causes, such as the high infant mortality rate among African-Americans, thereby helping to save many babies’ lives; were early in bringing awareness to Juvenile Diabetes; and helped disseminate the real hospice story.

Rosica Strategic Public Relations recently celebrated its 25th anniversary with friends and clients at a restaurant in Ridgewood and presented Project Literacy U.S. with a check for $2,500 in memoriam for Mary Mulhern, wife of one of the agency’s original founders.

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