Public Relations & Cause Marketing Executive Helps NJ Boys & Girls Clubs Win Best Statewide Organization

NJ Boys & Girls Clubs was recently awarded two national bests from the national organization – one for Best Marketing Effort and another for State Best Area Council.

Chris Rosica, CEO of Rosica Strategic Public Relations, a volunteer who created the NJ Boys & Girls Club Marketing Advisory Board to help bolster the nonprofit’s visibility and public affairs efforts, and Connie Ludwin, State Director of Boys & Girls Clubs of New Jersey, received the awards.

Rosica, Board President of the Marketing Advisory Board since creating the board in 2005 and Area Council Member since 2002, donates his time and agency’s services to plan and execute numerous media events, such as National Kids Day, The Statue of Liberty Sing-A-Long, Youth of the Year, Fund-A-Dream and various alumni events, which have received considerable media awareness through newspaper, radio and television coverage. In addition, his firm produced and secured free placement for a public service announcement that continues to air on New York television stations.

The Rosica agency, www.rosica.com, was founded in 1980. A national consumer and business-to-business public relations and marketing firm based in Paramus, NJ, they provide such services as sales-boosting media relations, cause-related marketing, media events, corporate PR, crisis management, public affairs and new product introductions.

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