Key to Success: Put a Face to your Brand

Author Finds Common Thread Among 12 Famous Entrepreneurs

As revealed in a new book on marketing and consumer behavior, a common trait among today’s most successful and prominent entrepreneurs is that they speak to their customers’ intelligence and position themselves in front of their brands or logos. They are highly visible, accountable, and consequently – “authentic.” Author, Christopher Rosica, CEO of Rosica Strategic Public Relations, reveals how to grow a small business into an iconic brand.

The Authentic Brand, from Noble Press 2007, now available for $19.95, (ISBN 978-0-9793101) contains a collection of interviews intertwined with Rosica’s observations and comments. He goes inside the minds and boardrooms of such entrepreneurs as:

 Jerry Baldwin, Starbucks co-founder

 Jeff Taylor, Monster.com

 Gary Hirshberg, Stonyfield Farm

 Roxanne Quimby, Burt’s Bees

 Ben Cohen and Jerry Greenfield (Ben & Jerry’s Homemade)

 Bobbi Brown, Bobbi Brown Cosmetics

 David Neeleman, Jet Blue

 David Oreck, Oreck Corporation

 Jim Koch, Samuel Adams Beer

 Wally “Famous” Amos

 Kate Spade, kate spade, inc.

Moreover, the author divulges other commonalities that include: how giving back through social or cause-related marketing can boost sales, employee morale and customer loyalty; how to create a brand that doesn’t have to compete based on price; and, how to build a brand geographically to, in turn, create widespread appeal.

“The very foundation of what American business was built upon is being practiced today by successful, contemporary entrepreneurs such as these,” says Rosica.

Rosica heads up a 27-year-old national pubic relations firm that helps mature and up-and-coming companies get noticed and tell their stories. He is a long-time member of the Entrepreneurs’ Organization (formerly known as YEO), presently serving as chairman of the organization’s public relations committee.

What They Are Saying About The Authentic Brand:

“A wonderful, increasingly enjoyable book. I would recommend it to anyone who loves to be challenged, and even more to anyone who isn’t ready for it.”

Michael E. Gerber — Author of The E-Myth Books

“Chris Rosica offers fresh insights into the unspoken emotional needs of the customer. This book shows how taking the time to build a truly authentic brand can deliver lifelong customers and robust profits.”

Geoff Smart, Ph.D. – Chairman & CEO, ghSMART and Topgrading co-author

“Rosica’s book is dead on. He has captured the essence of how to create brand equity and awareness for a successful business. This book provides outstanding insight from an A-list of people that have built enormously successful companies. If you’re building a brand for your business, this is a must-read.”

Brien Biondi – Executive Director, Chief Executives Organization (CEO), former CEO of Young Entrepreneurs’ Organization (YEO)

“NOW is the time to grab market share and Chris Rosica’s book provides practical approaches for making this happen.”

Verne Harnish — Author of Mastering the Rockefeller Habits and founder of the Young Entrepreneurs’ Organization (YEO)

For more information on the book, please visit www.theauthenticbrand.com.

Public Relations Contact: Rosica Strategic Public Relations

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