AIYA America Makes Loose Leaf Green Tea More Convenient With Organic Japanese Green Tea Bags

Aiya America, the world leader in harvesting and distributing premium quality teas, now puts its finest Japanese green tea in convenient, portable tea bags. Aiya’s Tea Taster’s Line is a collection of USDA certified organic green teas from Kagoshima, Kyushu, one of the largest tea producing regions in Japan. The Tea Taster’s line offers three different flavors: Organic Gyokuro, Organic Matcha Infused Sencha, and Organic Matcha Infused Genmaicha. The tea is packaged in pyramid-shaped bags that are specifically designed to protect the delicate tea leaves. This is Aiya’s first tea bag line, which they created to meet American’s desire for quicker and more convenient premium tea options.

As with all of its teas, Aiya hand-picked the three flavors in the line to match the tastes and desires of U.S. consumers. Featuring a delicate underlying umami flavor, Aiya’s Organic Gyokuro is one of the most prestigious Japanese teas and has a similar growing process to that of Matcha. It is largely grown in the shade, which gives it an elevated amount of L-theanine, known for its relaxing properties. The Organic Matcha Infused Sencha and the Organic Matcha Infused Genmaicha are Japan’s two most popular tea flavors, infused and dusted with Aiya’s finest Matcha green tea for a lingering sweet impression. As a refreshing, toasty blend that is naturally lower in caffeine, the Matcha Infused Genmaicha is ideal for enjoying in the evening, while the crisp, fresh Matcha Infused Sencha can be enjoyed any time of the day.

“We developed our premium, organic Tea Taster’s Line with the fast-paced U.S. market in mind,” says Fumi Sugita, Aiya America’s General Manager. “The tea is portable, convenient, and is perfect for people on the go and those who have just started exploring the art of tea.”

Aiya’s Organic Gyokuro, Organic Matcha Infused Sencha, and Organic Matcha Infused Genmaicha are offered in boxes of 15 pyramid tea bags and retail for $12.60, $9.20, and $8.90 per box, respectively. To purchase these teas or to learn more about all of Aiya’s product offerings, visit www.aiyamatcha.com.

About Aiya America

Aiya America is the U.S. branch of Aiya Co. Ltd., the world’s leading producer of Matcha, Japan’s most premium tea variety and a major ingredient for the food and beverage industry. Founded in 1888, Aiya is headquartered in Nishio city, Japan’s largest Matcha producing region. Aiya grows and manufacturers the purest and highest quality Matcha and supplies it to over 90%, 70% and 45% of the European, North American and Japanese markets, respectively. Known for its innovation, consistent quality and safety, Aiya’s mission is to share the goodness of Matcha through global education of its tradition, history, and science for good spirit and health. More information is available at www.aiya-america.com.

Chris Rosica