PR Case Study - Aviation - Evergreen

International Aviation Company Needed Some Elevation

Rosica was hired to help establish Evergreen Aviation as a solid member of the Tucson community, and assist in convincing county executives to grant a 25-year lease extension for their Tucson maintenance facility in order to secure a $20 million line of credit. We created a series of community-welcoming media events, including an open house at the 2,500-acre facility for area families. It featured World War II historic planes, the NASA Shuttle Plane, and an appearance by an astronaut. Our strategy included offering various children’s activities, aerobatics and stunt pilots, food, local musicians and dancers. Special invitations were given to the county executives, who were invited to fly in the company’s B-17 bomber. Our efforts resulted in media coverage both before and after the event, and our client received their much needed lease extension.

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