PR Case Study - Non-Profit - Horatio Alger Association

National Survey and Press Conference Delivers
Over 300 Million Media Impressions

For eight consecutive years, Rosica organized and executed an annual news conference for the Horatio Alger Association to announce their national youth survey. We conducted the event at the National Press Club and arranged for a satellite feed to reach as many media outlets as possible. Our event featured young adults who had won Horatio Alger scholarships, educators, and the survey’s author. We rehearsed all participants, scripted the one-hour broadcast/media event, and coordinated the event on-site. Our efforts produced unprecedented national newspaper, radio and television interviews, including a Parade Magazine cover story, appearances on Good Morning America and CBS TV This Morning, plus numerous national radio interviews. Additional coverage included C-SPAN, CNN, NBC-TV, USA Today, Associated Press, Washington Post and Reuters News Service, plus students’ local daily newspapers and television stations. This campaign won the Rosica agency a PRSA Pyramid Award.

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