PR Case Study - Professional Services - Marketing Metrics

Marketing Firm Needed Differentiation

Marketing Metrics had written a book on customer service and asked Rosica to promote it in a way that would make it stand out in a crowded marketplace of “how-to” business books. Our dual challenge was to brand the book through mass media and promote their marketing consultancy among high profile clients. First, we media-trained company principals to prepare them for television, magazine and newspaper interviews. After securing coverage such as the PBS Nightly Business Report, CBS MarketWatch, Associated Press, Kansas City Star, DM News and US News & World Report, we sent copies of media coverage to a VIP list of their prospective and existing clients, which we developed collaboratively. Our strategies and tactics helped Marketing Metrics brand their book, drive sales, and become an expert resource to media.

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