PR Case Study - Publishing - Pearson Learning Group

Rosica Delivers Measurable Results and
a Memorable Slogan… “Reading + Math = Literacy”

Pearson Learning needed to heighten awareness for its math and reading products. To accomplish their goals, Rosica developed a creative awareness campaign utilizing spelling and math bees. We created a specially crafted, four-foot tall carnival wheel, the “Wheel of Knowledge,” to create a visual to attract media coverage at schools, and conceived the slogan “Reading + Math=Literacy,” which still appears on the company’s products. In addition, Rosica secured media placements for the author of Pearson’s Developmental Reading Assessment tool on the CBS Network and local TV stations in two dozen cities and in the LA Times, education trades, and daily newspapers throughout the U.S. Our campaign resulted in a $1,000,000 sales increase in less than two years. Rosica’s grassroots media efforts also included a media event for Pearson’s Plaid Phonics imprint that became the subject of a feature story in USA Today, which is credited with boosting sales by $250,000 in less than 90 days.

Please email PR@Rosica.com for additional information

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