PR Case Study - Real Estate - Century 21 Atlantic Realtors

PR Campaign of the Century

Century 21 Atlantic Realtors, based in Elizabeth, NJ is the largest Century 21 in the Pennsylvania, Delaware, New Jersey and New York region with over $550 million in sales in 2003. The owner of the business, a real estate developer, wanted to increase his name recognition. Rosica was brought in to position him as an industry expert and create a public persona that would improve sales and customer loyalty. We accomplished this by leveraging the entrepreneur’s unique and compelling story to secure profiles in consumer and ethnic print and broadcast media, drafting and placing opinion pieces in daily newspapers and industry magazines and offering him to the media for expert commentary on housing industry news. Since the campaign’s launch, the media relations program has succeeded in increasing both name recognition and sales.

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