PR Case Study - Retail - Marie Belle Fine Treats and Chocolates

Haute Chocolate at Retail

New York-based MarieBelle Fine Treats & Chocolates (www.MarieBelle.com), wanted to heighten brand awareness and sales. This included enhancing its cachet and “pull through” among consumers for its New York stores and in such upscale chains as Nieman Marcus and Bergdorf Goodman, where the company’s products are also sold. Rosica helped grow MarieBelle’s sales by 45% within 12 months. Our activities included media relations, special events, new product introductions, community relations and cause-related marketing. Media coverage for this retailer and its founder, Maribel Lieberman, included The New York Times, Extra-TV, WPIX-TV (New York), WEXT-TV (San Diego), InStyle, W Magazine, Bon Appetite, New York Magazine, New York Daily News, Washington Post, Denver Post and many more.

Please email PR@Rosica.com for additional information

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