PR Case Study - Sports & Entertainment - Quick-Chek Balloon and Music Festival

Sky-High Media Coverage for the Quick-Chek Balloon & Music Festival

Rosica was hired to inflate advanced ticket sales, heighten awareness, and create “buzz” for the second largest hot air balloon festival in the U.S. Our other objectives included increasing sponsorships and sponsor satisfaction and creating unique promotions and pre-festival media events to maintain newsworthiness year after year. Our creative events included the reenactment of the first hot air balloon flight, which included a duck, a goose and a sheep (and a professional animal handler), sending mini hot air balloon science kits to schools and having the kids launch their class projects for media, and having Famous Amos parachute small bags of cookies from a tethered balloon on media day. We also executed a cost-effective poster contest that reached every teacher, parent, and student in the state. As a result of our grassroots efforts in schools and extensive media relations, the festival became the top summer tourist attraction in the region, with over 175,000 attending the weekend-long event.

Please email PR@Rosica.com for additional information

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