PR Case Study - Travel & Tourism - Grapevine Canyon Guest Ranch

Grapevine Canyon Ranch

Upon a visit to Grapevine Canyon Guest Ranch in Arizona, we learned that the company’s brochure and other collateral materials did not reflect the distinctive character of the ranch. We felt it would be important to highlight the unique owners. One was a cowhand, who resembled the “Marlboro Man,” and the other, a renaissance woman, who had been a pilot and a writer prior to her marriage and ownership of the ranch. The ranch hosted an annual round up that included ranch guests and a renowned “horse-whisperer” for seminars. The challenge was to distinguish the ranch from others in Arizona and to attract more guests. We refined their message, rewrote their printed materials, and garnered media stories on the ranch and its offerings including trade and consumer magazines, radio, newspapers, Internet and television, both locally and nationally.

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