PR Case Study - Beauty and Fashion - Lucky Chick

How a Brand Gets “Lucky”

Our client wanted to increase awareness of her brand among women and teens, increase retail sales, augment distribution, and introduce new products to consumers, retailers, and rep groups. Rosica implemented a public relations program that established the company’s founder as a beauty and pampering expert. Our SalesSmart^sm PR tactics resulted in improved rep-group relations and helped augment company sales. We created a VIP list of sales reps and potential as well as existing retailers and sent them videotapes of our spokesperson’s TV appearances and the reprints of newspaper and magazine coverage that we had secured. Rosica arranged desk-side meetings for our client with numerous media outlets resulting in placements that included CosmoGirl!, Glamour, People en Espanol and Lucky magazines. In addition, we launched new products to the general consumer, beauty, and spa trade press and publicized the founder’s appearances at tradeshows and special events. As a result, within the first year of the campaign, Rosica delivered over 110,000,000 print and electronic media impressions and Lucky Chick increased its brand awareness, sales and cachet.

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