PR Case Study - Business to Business - ARCNET

How to Find and Keep the Best Employees

Our client, ARCNET, was having a difficult time finding and retaining top-performing engineers, architects, and CAD operators. Rosica created and executed an award-winning media event spotlighting the company’s incentive program that provided BMWs to employees on their one-year anniversary. Our event strategy for the “Big BMW Giveaway” included all 28 automobiles lined up to take an inaugural lap around ARCNET’s building, a checkered flag with our client’s name/web site address and a man lift for TV cameras and newspapers photographers. Media coverage included The New York Times, Business Week, Parade Magazine CNN, MSNBC, CBS, NBC, FOX New York television, ABC TV in over 60 U.S. cities, the ABC radio Network (over 3,000 stations), international coverage in Europe and Japan, and more. After the event our client received more than 100 resumes a day for over a year and Rosica won three Mercury Awards for successful PR strategy and execution, generating over one billion media impressions within six months.

Please email PR@Rosica.com for additional information