PR Case Study - Consumer Products - Jewel America, Inc

John Lennon’s Jewelry Unveiled

A prominent jewelry manufacturer in New York City selected Rosica to introduce the John Lennon Jewelry Collection in London and New York in order to drive retail distribution with the help of trade and mass media coverage. Our U.S. launch strategy was the literal unveiling of the line at New York’s Tavern on the Green to benefit the Jewelers Charity Fund for Children. We invited mass media and jewelry trade reporters, prospective retail partners and celebrities, and secured over 33,000,000 media impressions that day. Coverage included the New York Times, USA Today, People Magazine, Modern Jeweler, National Jeweler and The Today Show.

“Rosica not only delivers results but is committed to measuring the impact of their efforts on our bottom line. They delivered a significant return on every dollar we have invested.”

– Rick Birnbaum, VP of Marketing, John Lennon Jewelry Collection

Please email PR@Rosica.com for additional information

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