PR Case Study - Education - Weekly Reader

100-Year-Old Newspaper Gets Print

Weekly Reader asked Rosica to assist them in planning and promoting their 100th Anniversary celebration. Rosica was successful in getting the client’s selected memorabilia inducted into the Smithsonian Institution. We also solicited and secured over two-dozen endorsements from prominent celebrities and sports figures that recalled their childhood reminiscences of Weekly Reader, and promoted those endorsements through print and broadcast media. Laura Bush was among the people who responded. Rosica coordinated an event to attract national newspaper, television and radio and generated millions of positive media impressions for this anniversary PR program.

Please email PR@Rosica.com for additional information

Back to Case Studies overview >