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PR Case Study - Health Care / Medical - Moore Medical
Rosica Helps Recognize Unheralded Heroes
Rosica was hired to help drive product sales for Moore Medical,
positioning the company as an educational resource and advocate
for Emergency Medical Technicians (EMT) and Emergency Medical Service
(EMS) workers and physicians. Consequently, we created the Moore
Medical Valor Award to recognize exceptional heroism in the line
of duty by EMS and EMT personnel. We identified prospective awardees,
coordinated judging of nominees and created the selection process.
As winners were selected, we brought awareness to the awardees by
staging a press event in each city. In addition, Rosica conducted
media outreach for various Moore Medical supply products, secured
numerous business stories and managed the company’s investor
relations programs. Our efforts culminated in the successful and
profitable acquisition of this publicly traded company.
Please email PR@Rosica.com for
additional information
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