PR Case Study - Lifestyle - Weight Watchers

A Weight Loss System That Needed to Gain

Weight Watchers in New Jersey wanted to stand out among its competitors and draw attention to its long history of helping people lose weight. Through a strategic PR program, Rosica increased their customer base in the state and enhanced awareness for the brand. One event we created was the “Battle of the Badges,” a weight loss contest between fire and police departments in various cities. During the campaign, we garnered over 300 feature newspaper and magazine stories in Philadelphia, New York and New Jersey, plus dozens of local and national television and radio news interviews. Another event we developed for the company’s 25th anniversary was the Time Capsule Burial, which included messages from kids and local dignitaries that voiced their hopes and dreams for the next 25 years, plus memorabilia from the media (providing a built-in media component) and buried the capsule on the company grounds. We also created a speaker’s bureau for the company’s founder/spokesperson and coordinated all of Weight Watchers special events and fundraising galas.

Please email PR@Rosica.com for additional information

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