Complete List of Capabilities
Brand Building & Marketing Strategies
Refining your message and differentiating you to strengthen sales, image and customer loyalty
Cause Marketing
Aligning businesses with not-for-profit organizations for heightened awareness and to improve sales and good will
Collateral Materials
• Press Kits
• News Releases
• Pitch Letters
• Biographies/Backgrounders
• Op-ed/By-lined Articles
• Speeches
• Newsletters & other Collaterals
• Brochures/Web Sites
Community Relations
Connecting you with the communities you serve to strengthen sales, image, employee morale and positive word of mouth
Crisis Management & Planning
Planned strategies to effectively address crisis situations before, during, and after they occur
Employee Relations
Enhancing and sustaining positive relations with staff on a corporate or departmental basis
Expert Strategy
Developing a strategy to become known as the expert in your industry
Investor Relations
Communicating to the investment community and general public a company’s
financial status, progress opportunities and corporate news
Market Research
Efforts to identify the demographics, needs, desires, buying patterns, etc. to help determine current or potential marketing focus
Media Relations
Skilled, proactive team that secures broadcast and print media to tell your story and reach your target audiences
Media Training
Preparing company spokesperson(s) to effectively communicate company messaging
Measurement
Implementing proprietary measurement tactics and strategies to ensure a return on investment
New Product Introductions
Strategies that get your products or services noticed, strengthening
sales and distribution
News Conferences
Conceiving and producing news conferences, coordinating satellite feeds
Newsletters
Creative unique formats designed to get people’s attention and achieve your goals
Op-ed/Byline Articles
A first-person editorial opinion and guest-authored article about an issue or trend placed in trade or consumer press
PR Audits
Taking a comprehensive look at a company’s current PR program to
assess its effectiveness
Presentation Training/Coaching
Preparing presenters and sales people to make effective presentations.
Public Affairs / Government Relations / Issues Management
Helping non-profits, issues advocacy organizations and Fortune 500 companies frame the public debate on issues and influence the minds and policy direction of government decision-makers
Public Service Announcements
Writing, producing and distributing PSA’s to electronic or print media
Sales Support/Training
Supporting your sales force and arming them with tools to help them sell
Satellite Media Tours
Reaching electronic media outlets throughout the U.S. and globally via TV, radio and Internet Web casts, while company spokesperson remains in one location
Small Business Packages
Creating customized programs for start-up companies that fit your budget
Speaker’s Bureau
To raise management profile and communicate business strategies, Rosica can create a program of speaking engagements that further your goals and generate media coverage
Special Events
Creating “mediagenic” events to generate high impact print and electronic media coverage
Speeches
Written to reflect speaker, topic and venue
Spokesperson Tours
Planning tours and securing national coverage to enhance sales and image
Strategic Counsel
Defining marketing objectives with agency principals to create, enhance and protect your brand identity
Surveys
Customized to achieve your goals and garner positive media coverage
Tradeshow, Meetings and Conference Strategies/Support
Planning, executing, and developing special events to create “buzz” and distinctive media opportunities
Video Production/Video News Releases
Videos produced for internal communications, to review media training,
for sales purposes, or to accompany an interview (B-roll); a VNR
is a visual version of a press release, pre-produced and packaged
as a TV news segment
Web Site Consulting, Design & Programming
Strategically develop web solutions and e-commerce capabilities
Wire Services
Placing PR and business news on select wire services
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