Rosica has experience in all aspects of food and beverage marketing. We successfully support established brands and have introduced a myriad of new food and beverage products, including GMO and gluten-free. We do our work with creativity – like introducing ice cream in the middle of a blizzard – that captures media interest and produces results. Our work for alcoholic beverage clients has generated mass and trade media coverage that has helped open new accounts, created excitement and engagement on- and off-premise, and forged successful business partnerships.
Our expertise spans culinary partnerships and nutritional education campaigns to plant openings and national editor events. We forge partnerships between our clients and relevant causes that get media attention and contribute to our clients’ and the non-profit’s business success. Our company was founded on this practice when we made our first client, Wally Amos, famous by partnering his little-known cookie company with the then little-known Literacy Volunteers of America. Based on the success of that partnership and an accompanying national grassroots media events campaign, Keebler purchased Famous Amos Cookies for $200 million. Wally attributed that accomplishment to Rosica Communications.