Home Industries Food and Beverage Public Relations and Marcom Services

Food and Beverage Public Relations and Marcom Services

Rosica has experience in all aspects of food and beverage marketing and PR. We successfully support established brands and introduce new food, beverage and spirits products, including GMO- and gluten-free products. We strategically execute campaigns with a creative flair. For example, for Borden Foods we introduced a new ice cream brand during a snowstorm, which ensured media interest and buzz. We partnered Keebler with a literacy cause, delivering millions of online and traditional media impressions and building consumer loyalty. Our work for spirits clients has generated mass and trade media coverage that’s helped open new retail accounts, created excitement and engagement on- and off-premise, and forged successful business partnerships.

Our expertise encompasses culinary partnerships, nutrition/health-focused campaigns and educational initiatives including school events, bakery/plant openings, national editor events, cause marketing and beyond. We forge partnerships between our clients and relevant causes that get media attention and contribute to our clients’ and the non-profit’s business success. Our PR agency was founded on this practice when we made our first client, Wally Amos, famous by partnering his little-known cookie company with Literacy Volunteers of America. Based on the success of that partnership and an accompanying national grassroots PR campaign, Keebler purchased Famous Amos Cookies from a private equity firm for $200 million. Rosica Communications created the brand without an advertising budget and the case study is taught in university marketing classes to this day.

"The creative and successful media event you executed to promote fibromyalgia awareness not only reached legislators but delivered our message to the general public through the mass media you secured."

Karen Boykin-Towns,
Senior Director / Team Leader, Government Relations, Pfizer Inc.

"Chris Rosica led two public speaking and media training sessions with 17 of Covanta’s managers from plants throughout the New York/New Jersey region. One manager from our Niagara facility conducted an interview two weeks after the training and aced it. We credit this to Rosica."

Hank Asher,
Business Manager, Covanta Essex Company

"I received the email campaign that captures all of the wonderful coverage the Rosica team generated for Johnson & Johnson’s FIRST Robotics Competition. This was sent to all our partners and generated a significant response. WOW! Awesome!"

Donald H. Bowers,
Regional Director, Mid-Atlantic FIRST, Johnson & Johnson

“A long-time provider of digital marketing services, Rosica knows the digital space and how to leverage PR coverage to accelerate ROI. It’s rare that a PR firm possesses the online marketing chops this agency does – and it’s no wonder; they started a digital agency more than 15 years ago! Rosica brings a unique perspective and is truly focused on adding value and maximizing deliverables.”

Ronald Chaluisán Batlle,
MEd, MA, Executive Director, Newark Trust for Education

“Through Rosica’s counsel and SalesSmart PR strategy, we leveraged a TV interview the agency secured for us on Bloomberg Television and landed a new multi-year, multi-million-dollar relationship that spanned 15 years. This was perhaps the best ROI I’ve gotten from PR, or any other agency partner we’ve hired. A smart PR and marketing team is an understatement!”

Mike Ferranti,
CEO, Endai

“Rosica PR delivered tremendous media results and helped boost sales by more than one million dollars in the first year of our campaign”

Maureen Wales,
VP Marketing Pearson Learning

“When disaster hit in the middle of the night, the Rosica team responded. Within 24 hours, they secured media attention that raised $30,000. They had a direct impact on our ability to serve the community, and that’s a true partnership.”

Lieutenant Colonel Ricardo Fernandez,
Former Divisional Commander, The Salvation Army Greater New York Division

"Rosica has helped bring awareness to adult illiteracy like no other organization in the nation. They are the authority on education, cause marketing and community relations.”

Pat Johnston,
National Chair, Literacy Volunteers of America

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