Rosica :: Online+Traditional Public Relations & Marketing

Uncle Wally’s, the #1 branded in-store bakery muffin company, founded by cookie entrepreneur Wally “famous” Amos, manufactures a broad selection of nutritious gourmet and home style muffins. Now they have an answer for health-conscious consumers who also want great taste and quality: Smart Portion Muffins and Smart Portion Brownie Cups. Made with whole grains, they are 99% fat free and are an excellent source of fiber.

Portion control plays an important role in our eating habits. It is not always what we eat that adds calories, but how much. Each Smart Portion package contains two muffins, only 140 calories, and is 99% fat-free, a good source of fiber, and contains no trans fat. They are a great breakfast or snack and help people to maintain a healthy lifestyle. Smart Portion Brownie Cups are also a good source of fiber, and only 160 calories per twin pack.

Smart Portion Muffins come in convenient, ready-to-eat portion controlled packages in three varieties: Whole Grain Blueberry Muffins are baked with real blueberries and topped with oats; Whole Grain Cranberry Apple Muffins are baked with real cranberries and apples and topped with oats; and Banana, baked with real bananas and topped with oats. Smart Portion Muffins are available in all Wal-Mart Super Centers and in select markets nationwide.

Smart Portion Brownie Cups are made with whole grains and chocolate fudge. Cocoa has cardiovascular health benefits, contains flavanoids which have been linked to lower blood pressure, and is a rich source of antioxidants, known for protecting against the effects of aging, heart disease and cancer.

Uncle Wally’s Muffin Company, based in Shirley, New York, was founded in 1995 and is one of the top muffin manufacturers in the U.S. Other brands include Uncle Wally’s Oven Luv’n Muffins, the food industry’s first and only slice-and-bake muffin, which is available in select supermarkets in New York and throughout the country, including all B.J.’s Wholesale Club Stores, King Kullen, Key Food, Gristedes, Met Food, D’Agostino, Shop Rite stores, Safeway stores and their affiliates Vons, Dominick’s, Randall’s, Tom Thumb, Genuardi’s, Pavilions and Carrs. The company also makes Rich & Moist, Whole Grain, Fat Free and Sugar Free Muffins that are sold nationally in more than 5,000 stores. For more information, visit www.UncleWallys.com.

Public Relations Contact: Rosica Strategic Public Relations