Rosica :: Online+Traditional Public Relations & Marketing

Direct Response Television innovator Tristar Products Inc. has teamed up with Emmy Award-winner Montel Williams to launch a brand-new television format that delivers authoritative information as well as product recommendations to help viewers cope with everyday problems. The “talkmercial” format fuses talk show and infomercial to make it easier for viewers to make important changes in their lives. This new series, which begins airing this month and focuses on critical health, spiritual, physical and financial issues, is called Living Well with Montel.

Living Well with Montel represents the evolution of the Living Well Wednesdays, a popular feature of Williams’s former daytime talk show. Throughout each half-hour and hour-long talkmercial, Montel discusses the challenges people face and provides his personal and inspiring perspective of the body, mind and spirit. With the help of recognized experts, including doctors, nutritionists, chefs, fitness gurus and other special guests the show offers advice and remedies – then goes one step further by recommending products, books and other tangible solutions that help people lead healthier and happier lives.

“This television show format is a breakthrough in today’s search for the right balance between the infomercial and the talk show. As a trusted and compassionate consumer advocate, Montel engages viewers and addresses their real-life issues, providing knowledge, new ideas, proven solutions, and the option to try the product risk-free. We could not ask for a better partner,” says Keith Mirchandani, president and CEO, Tristar Products Inc.

Living Well with Montel is being taped at a new, state-of-the-art television studio at Tristar’s U.S. headquarters in Fairfield, New Jersey. There are no actors or paid participants in the studio audience. All featured products are personally selected and endorsed by Williams based on their effectiveness, quality and affordability. Each is backed by a 60-day, full money- back guarantee.

Sample topics for Living Well with Montel include how to cook great tasting food without using saturated fats and maintaining financial stability in today’s tumultuous economy. The show aims to entertain viewers while providing effective solutions for their everyday lives.

According to Williams, “I am proud to be part of this collaboration. We are sincere in our desire to help people lead healthy, happy lives. I know firsthand, with the health issues I’ve faced, the importance of taking care of myself physically, spiritually, financially and emotionally. So, our aim is to make a contribution to our viewers’ wellbeing in this way. “

To obtain free tickets to be a part of the studio audience, call 973-575-6971 extension 326 or 327.

Tristar Products Inc. is an award-winning market leader and a recognized pioneer of innovative ideas in the infomercial business. Headquartered in Fairfield, New Jersey, with a presence in over 100 countries and more than $1 billion in total sales, Tristar has a well-earned reputation for integrity and quality. Its products, ranging from home appliances, fitness equipment and sports gear to health and beauty programs, are endorsed by celebrities Jack LaLanne, Carol Alt, Denise Austin, Gilad Janklowicz, Brenda DyGraff, Tiki and Ronde Barber, and Bruce and Chris Jenner, among others.

Montel Media Group, LLC, a Montel Williams company, has over 17 years’ experience in producing daytime talk shows. Subsequent to developing the Living Well with Montel brand through self-help DVDs and books, Montel Williams has introduced the Living Well with Montel talkmercial model to meet the economic demands of television programming today. Montel Media Group credits include the nationally syndicated Montel Williams Show and CBS dramatic series, The Education of Matt Waters, as well as such projects as Snapshot, a game show in development with producer Phil Gurin and distributor Debmar, and a talk show with Robin Givens.

Public Relations Contact: Rosica Strategic Public Relations