Rosica :: Online+Traditional Public Relations & Marketing

Songbird Hearing, Inc. introduces a unique option for people dealing with mild to moderate hearing loss. It is estimated that 55 million Americans currently experience some degree of hearing loss, while concerns about cost, commitments, and inconvenience contribute to only one in five seeking a solution. Through the launch of its new disposable, digital hearing aid, Songbird will break down the barriers presented by traditional solutions, opening the door for many people who otherwise may continue to suffer.

Traditional hearing aids can cost as much as $6,000 and involve professional office visits and fittings to be effective. In comparison, the Songbird flexfit™ is now sold for $79, is available online or by phone, and can be easily adjusted to fit almost anyone without the need for a hearing exam.* And while traditional hearing aids require frequent battery replacement, Songbird's custom components and integrated battery contribute to 400 hours of active use. Research indicates that people will use the aid for situational use, such as during business meetings, while watching television, at family gatherings, or participating in worship services. When used this way, Songbird will last up to six months, and then can be simply replaced with a brand new unit, eliminating the need for the professional maintenance traditional hearing aids often require.

"The number of people living with unaddressed hearing loss is truly staggering," said Christopher DiCostanzo, president and CEO of Songbird Hearing, Inc. "Through the launch of the flexfit™, Songbird Hearing hopes to improve the lives of those who want to hear better, but have been hesitant to take the first step because of the hassle and expense typically associated with traditional hearing aids. Our disposable hearing aids are finally making it easy, convenient, and affordable for consumers to buy and use a high-quality hearing aid."

While the flexfit™ is inexpensive to try, consumers do not have to sacrifice quality, comfort or discreetness. Songbird's technology was invented at the same research laboratory where some of the world's leading consumer technology innovations, such as HDTV and Digital Satellite TV, were born. All components for Songbird hearing aids have been uniquely designed and engineered to create a maintenance-free hearing aid with excellent sound quality and an extended battery life. The flexfit™ is also discrete and comfortable since the wearer can adjust the device to achieve the most comfortable and secure position behind the ear. No other behind-the-ear hearing aid offers such a feature.

Also unique to Songbird is the ability for family members to play a role in helping their loved ones improve their hearing. Since no formal hearing exams or fittings are required, the initial investment of time and money is minimal and the product can be returned if the recipient is not satisfied, the flexfit™ can be purchased for loved ones without worry by concerned caregivers.

About Songbird Hearing, Inc.
Songbird Hearing manufactures disposable, digital hearing aids that are sold directly to consumers. Based in North Brunswick, New Jersey, Songbird's hearing aid technology was invented in Princeton, New Jersey, by the Sarnoff Corporation (formerly RCA Labs), the same technology lab that has created some of the world's leading consumer technology innovations, such as HDTV and Digital Satellite TV. Songbird Hearing's mission is to improve the lives of people suffering from mild to moderate hearing loss by offering them a unique solution that is affordable and convenient. For more information or to order a Songbird hearing aid visit www.songbirdhearing.com or call toll-free 1-800-766-4247.

Public Relations Contact: Rosica Strategic Public Relations