Unsightly cracked heels are painful and embarrassing. In many cases, this common problem is caused by dry skin, the presence of calluses and prolonged pressure on the heel, particularly for people with a job that requires a lot of standing. Thankfully, there’s an easy and inexpensive solution. The Heeltastic™ roll-on soothing balm is the newest product for your at-home foot therapy routine from TELEBrands, the makers of the PedEgg and Pampered Toes.

The Heeltastic is specially formulated for chronically dry and cracked skin. The balm penetrates deep into the heel with Neem and Karanja oils imported from India, as well as skin moisturizers and nutrients that promote healthy skin. Gentle enough to use several times a day, feet feel smoother and softer after just days of use.

Available at www.heeltastic.com and exclusively at leading retailers including Walgreens, Wal-Mart, Bed, Bath & Beyond, Target and CVS the Heeltastic has a suggested retail price of $10.00.

TELEBrands Corp., headquartered in Fairfield, New Jersey, was founded in 1983 by entrepreneur A.J. Khubani. Since its inception, the company has brought fun and useful inventions to consumers worldwide and has launched more products through direct response television than any other company in history. TELEBrands products such as the PedEgg, PediPaws, Westinghouse® StickUp Bulb and the GoDuster are sold through television advertising, the Internet and in retail stores in over 100 countries around the world. For more information visit www.telebrands.com.