Rosica :: Online+Traditional Public Relations & Marketing

‘Shave’ the date and banish razor burn forever with the launch of the ultimate in shaving technology Skin Therapy Shaving System™, by experts in shaving and natural skincare, Shaver’s Choice. This new technology is available for both men and women, Skin Therapy Shaving System prevents and treats Pseudofolliculitis Barbae, commonly referred to as "razor bumps" or "shaving bumps," on such troublesome areas of the body including the face, neck, legs, bikini line, and underarms. This breakthrough skin therapy system is available for purchase for $9.99 via select retail stores.

“Over 20 years of development has resulted in our skin therapy shaving system to be preferred by over 80% over other shave products. It’s the product that anyone who has ever shaved has been waiting for,” says Michael Van Velkinburgh, President.

A one-of-a-kind program, the Shaver’s Choice™ Skin Therapy Shaving System is a shaving system that consists of three product steps —Swipe!™ Towelettes, Slick!™ Shave Gel, and Smooth!™ Skin Therapy—that not only give the closest, most comfortable shave ever, but with regular use, helps prevent and cure razor bumps and ingrown hair entirely.

Swipe! Towelettes sanitize the skin, killing germs and bacteria that can cause infection of razor bumps, while Slick! Lubricating Shave Gel straightens and lifts the hair (for a closer shave), protects the skin from blades and dries the hair left in its follicle straight, to resist hair’s natural urge to curling back into your skin. Slick! is clinically proven to prevent over 70% of ingrown hairs by the University of Pennsylvania.

Finally, the application of Smooth! Skin Therapy prevents razor bumps, ingrown hairs, razor burn and itching without the use of harmful acids or alcohols.

Unlike competitor products, Shaver’s Choice, www.shaverschoice.com, contains no alcohol, acids or caustic materials.

About Shaver’s Choice
Based out of Madison, MS, Shaver’s Choice creates and distributes the highest of quality shaving products and skin therapies in today’s health, beauty and grooming markets. With more than 30 years experience in the field of dermatological research and product development, company executives have become leading experts on the topic of skin irritations and their prevention. Their patented combination of all-natural, superior ingredients not only prevent razor bumps, bikini bumps, razor burn, and other skin irritations, but work with the body's natural oils to nurture the health of skin. Currently, the United States Army is conducting tests on the entire system to prove its efficacy for field use. In preliminary testing, the Shaver’s Choice Skin Therapy Shaving System reduced the occurrence of ingrown hairs and razor bumps by 200% when compared to every other bump fighting product previously tested by the United States military, according to a military dermatologist familiar with the study. Results of this study will be released in the Fall of 2009.