Rosica :: Online+Traditional Public Relations & Marketing

In the limelight since he was 12, 23-year-old Jamail Larkins feels he should use his high profile for mankind’s betterment. Jamail has become increasingly interested in the need for organ donors, specifically among African Americans. As an official… more »

Cause marketing or cause-related marketing is a public relations strategy that forges a strategic alliance between a for-profit company and a non-profit organization (or “cause”). A cause partnership is symbiotic: The non-profit organization benefits f… more »

Cause-related Marketing Benefits All Op-Ed by Chris Rosica featured in New Jersey Business Cause-related marketing is the best type of public relations. It is where companies enhance their brands through their altruistic support of a non-profit orga… more »