Rosica :: Online+Traditional Public Relations & Marketing

Rosica Strategic Public Relations, a national public relations, public affairs and cause marketing firm, has merged with B&Y Communications, a boutique firm with a 15-year history of serving healthcare, nonprofit and association clients. B&Y exe… more »

John Rosica, founder and senior strategist of the 27-year-old public relations / marketing firm Rosica Strategic Public Relations, was recently inducted into the PR News Hall of Fame at a Washington, DC ceremony. PR News, a leading industry weekly in… more »

Q&A Chris Rosica, CEO, Rosica Strategic Public Relations Q. The title of your new book is The Authentic Brand: How Today’s Top Entrepreneurs Connect With Customers (www.theauthenticbrand.com). What makes your book different, better and uniq… more »

By Joao-Pierre Ruth 1/21/2008 NJBIZ BOOK REVIEW In two new books on marketing, New Jersey entrepreneurs Larry Bailin and Christopher Rosica provide a collection of tips for attracting and retaining customers. Bailin focuses on the Internet i… more »

Author Finds Common Thread Among 12 Famous Entrepreneurs As revealed in a new book on marketing and consumer behavior, a common trait among today’s most successful and prominent entrepreneurs is that they speak to their customers’ intelligence and po… more »