Category: "Rosica News"

When Bad Things Happen to Good Companies

August 30th, 2007
from New York Enterprise Report September Issue No one wants disaster to occur. But if you are a believer in Murphy’s Law, if it can go wrong it probably will. By: Chris Rosica You may have spent years burnishing your company’s good name and… more »

Pay-for-Play Infiltrates Television News

March 21st, 2007
By Chris Rosica A free press is one of the greatest gifts our American way of life offers. Protected by the First Amendment, freedom of the press is a truly uncommon privilege that many governments, even democracies, don’t espouse. Unbeknownst to a… more »

Chris Rosica Speaks at Boys & Girls Clubs' Annual Area Council Meeting

March 5th, 2007
Convincing the media to cover your story takes advance planning as well as understanding media professionals' needs when covering news. Clever angles or "news hooks" can reel in reporters and convince them to deliver your message. As and advocate of… more »

Prodigious Results from Merging Online and Offline Marketing

February 22nd, 2007
By Michael Ferranti CEO, Endai Worldwide & Chris Rosica CEO, Rosica Strategic Public Relations Traditional marketing, including advertising, public relations, merchandising, promotions and direct mail, is undoubtedly being challenged by the… more »

Come Join a Winning Team

February 21st, 2007
Rosica Strategic Public Relations is a fast growing New Jersey public relations firm specializing in cause related marketing, media relations, Internet marketing and integrated marketing communications. We have an established track record of building… more »