Agency in the News

Chris Rosica Elected President of
Young Entrepreneurs’ Organization - New York

Public Relations Chief to Head World's Largest Chapter of Global Business Organization

Chris Rosica has been elected to the position of president of the Young Entrepreneurs’ Organization-New York (YEO-NY) for 2004-2005. Rosica has been a YEO-NY board member since 1999 and replaces outgoing President Damon Gersh. He is the president and CEO of Rosica Strategic Public Relations, a NY-metro area firm with national clients.

“I look forward to building YEO-NY into an even larger, more diverse chapter in the year ahead,” said Rosica. “I am pleased to take on this new responsibility and encourage entrepreneurs everywhere to consider joining our network, which provides the resources and support needed to build better businesses and contribute to the welfare of our communities as well as the world economy.”

The Young Entrepreneurs’ Organization is a global, non-profit educational organization for business owners, providing access to a dynamic network of peers on an international level. With nearly 200 members, the YEO-NY chapter is the largest in the world, while the global YEO is comprised of more than 6,000 members in 104 chapters and 35 countries. Average annual revenues for YEO member companies is $9 million, and total sales for all YEO member companies exceeds $68 billion.

Rosica Strategic Public Relations is a 25 year-old national public relations and marketing agency focused on consumer products with an emphasis on the beauty, medical, multicultural and food industries. The company also provides public affairs counsel to corporations, non-profit organizations and lobbying groups. Rosica developed SalesSmart PR^sm, a proprietary methodology for creating consumer demand for products and services, elevating distribution, and client sales. Rosica's agency is credited with branding the Famous Amos Chocolate Chip Cookie Company solely through public relations strategies and tactics.

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