Agency in the News

Rosica Strategic Public Relations Launches Public Affairs Division

Keith Zakheim Appointed Senior Vice President, Public Affairs

Rosica Strategic Public Relations announces the launch of its new Public Affairs practice and the appointment of Keith Zakheim to the position of Senior Vice President. Zakheim reports to agency President Chris Rosica and is responsible for the development and strategy of public affairs campaigns for corporations, government agencies, trade associations, coalitions, and non-profit organizations.

“Keith has literally grown up on Capitol Hill, so his knowledge of and connections in the political arena and government agencies are numerous and will greatly benefit the diverse range of companies with which we work,” said Chris Rosica. “As we continue to grow our firm, I am confident Keith’s insight and experience will make a significant contribution to our ability to drive revenue for and elevate awareness of our client-partners.”

Prior to joining Rosica, Zakheim was president and founder of The Zakheim Group, a public relations firm specializing in government affairs and advocacy. Zakheim’s clients included international technology firms such as Amanet, Ness Technologies and Advanced Solutions for Tomorrow (ASFT); such health care companies as Hackensack Hospital, Liberty Health Systems and Direct Meds Inc.; non-profit organizations including the Hispanic American Association for Political Awareness, the Columbian American Congress, Citizens Against A Newark Arena; and real estate firms including Armstrong Capital.

Zakheim serves as a Paramus, NJ borough Councilman and authors a bi-monthly column for Politics NJ, a widely read political webzine. His writing appears in national newspapers.

Rosica Strategic Public Relations is a national public relations agency having served a range of companies, from ASFT, Moore Medical Corp., Eggland’s Best, Coty, Rollerblade and Body & Soul Cosmetics to Revlon Realistic/Colomer USA, The Ritz Theatre of Elizabeth, MarieBelle Fine Treats and Chocolates and the National Association of Home Care and Hospice. Based in Paramus, NJ, the company is credited with creating the Famous Amos cookie brand solely through PR and has worked with its founder, Wally Amos, for more than 24 years.

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