When unusual events disrupt business as usual, Rosica can help

Rosica’s senior managers are highly experienced in handling crisis situations, from monitoring issues to mounting full-scale crisis programs. As specialists in traditional and online/social media, we have the experience to work with the media and our clients to control, and in many cases prevent, a crisis situation.

The first step in managing issues and minimizing problems is to be prepared. We work with our client partners to develop tailored crisis plans that address their specific business issues and identify potential crisis scenarios. For each scenario, we develop key messages and materials to ensure consistency among all corporate communications. We identify and train internal spokespeople and engage third-party experts in advance to handle potential issues.

The crisis management protocols and systems that we develop guide the crisis team and enable them to mobilize immediately should an incident arise. When the unexpected happens, Rosica is there around-the-clock to counsel the crisis leader and help strategize and formulate key messages, standby statements, Q&A documents and other materials needed for internal and external use.