Because we are a graphic society and print and broadcast media outlets use pictures to tell stories, we create and executes creative media events and photo-ops that command widespread print and broadcast media coverage. Some examples of our PR creativity and ability to execute:

Snow Skiing in August

To open a new luxury apartment building, the St. Moritz, located on the Hudson River overlooking New York City, our public relations team created a downhill skiing event during the Athens Summer Olympics in August! Luxurious St. Moritz, Switzerland was the home of two past Winter Olympics, so this fun media event was topical and commanded media attention. TV cameras and newspaper reporters gathered to see our skiers descend the building’s 90-foot snow covered driveway. Our media relations effort generated buzz resulting in dozens of inquiries and rental sales for our real estate client.

Bringing the Beach to the City

For a regional issues management campaign for Melanoma Awareness, Rosica created the concept of bringing the “beach to the city” on a 50-foot flatbed truck. Models applied sunscreen and kids wore sun protective clothing as our physician/spokesperson communicated the campaign’s message. Our public affairs division, headed by Chris Rosica, generated TV, radio and news articles resulting in more than 20 million media impressions in less than 90 days

Pamper Bowl Sunday

As NFL Conference winners were getting ready to do battle in the Super Bowl, Rosica secured a “Pamper Bowl” segment on the Sunday Morning News with a creative pitch targeting women on the day of the big game. The segment featured the Lucky Chick spokesperson with the company’s line of beauty products -- a media relations touchdown.

A Groundbreaking Idea

Here’s PR at its best…Youngsters wearing hard hats and wielding shovels to help break ground for the new Uncle Wally’s Bakery demonstrated our ingenuity. The television, radio and newspaper coverage we secured exceeded client expectations for the launch of this new company and bakery.

Out-of-the-ordinary Ribbon-Cutting

To draw media coverage for yet another ribbon cutting ceremony/grand opening ceremony, you have to create a great picture. For Blend, a new dining venue in Ridgewood, NJ, Rosica did just that by developing a “mediagenic” ceremony wherein the Chef and Mayor of Ridgewood cut an “ice sculpture ribbon” – with a chainsaw! Our strategies and tactics, which secured scores of television cameras and newspaper photographers, included media relations, community relations, media events and more.