Storytelling to achieve communications objectives

Rosica has specialized in media relations since 1980 and regularly secures placements in national magazines, daily newspapers and various trade and business publications, as well as on national and regional television, national radio programs and various online outlets – from news sites to blogs and online social media portals.

Strategy, tenacity and consistency are essential to deliver media coverage that helps a company, brand or individual achieve goals. Positive publicity can influence purchasing behavior, public policy, or a crisis situation, address an issue or tackle a strategic business objective.

Media coverage and beyond

From experience we know that combining online and traditional PR and marketing is the best way to optimize results. Yet, garnering media coverage is not enough: To make the most of a PR campaign and achieve your goals, it is essential to repurpose media placements by regularly sending them to key influencers who buy or sell your products or services. When Rosica secures positive online media coverage, we promote and share that content through email, direct mail and Internet marketing tactics, such as social bookmarking, RSS, social media marketing, link building and mobile marketing.

“I received the mailing today that captures all the dedicated and wonderful coverage the Rosica team generated in helping New Jersey FIRST promote the 2010 FIRST Robotics Competition. WOW! Awesome!”

--Donald H. Bowers, regional director, Mid-Atlantic FIRST