Identifying and training corporate and third-party spokespeople

Media training is essential for corporate spokespeople and representatives. When you conduct an interview, you literally become the face and voice of the company. A negative interview can seriously impact a company’s bottom line, take away a competitive advantage and tarnish its image. Successful interviews can raise brand awareness, help increase sales and attract customers and employees.

Whether it’s a CEO, sales representative, or key opinion leader, anyone engaging in interviews will benefit from learning how to tell their story and effectively communicate key messages through the media. Even if they have been media trained before, everyone benefits from understanding how to shape their story to suit the occasion and the current media environment.

Rosica offers customized media training; each session focuses on specific corporate goals, develops and incorporates key messages, identifies likely questions to be asked and helps the interviewee feel confident and comfortable. Our training curriculum includes teaching guidelines for successful media interviews and extensive on-camera interview practice.

Rosica also provides speaker training services to help executives, celebrities and authors address groups large and small. We have extensive experience developing speeches and providing training for speakers at sales meetings and presentations, industry conferences, internal town hall style meetings as well as national corporate presentations and events.

Rosica offers full or half-day media and speaker training sessions for individuals or groups.

“Chris Rosica led two public speaking and media training sessions with 17 of Covanta’s managers from plants throughout the New York/New Jersey region. One manager from our Niagara facility conducted an interview two weeks after the training and aced it. We credit this to Rosica.”
— Hank Asher, business manager, Covanta Essex Company