Building awareness and making a splachthrough traditional and online PR

Global and national brands turn to Rosica because of our expertise in applying creative and strategic thinking to the power of marketing communications. We understand our client-partners’ objectives, developing and delivering on communications programs that generate return on investment.

A customized approach

Our approach to consumer marketing and public relations is based on a unique strategy of developing individualized communications activities that establish personal and relevant connections with those audiences that have the greatest opportunity to create critical mass. From programs targeting Generation Now and Baby Boomers to lifestyle and vertical market specific campaigns, Rosica excels at influencing consumers at every point of contact. We establish relationships between brands and consumers through integrated public relations and marketing activities that drive awareness, engagement and consideration. Whether the goal is to increase product sales, change perception, generate awareness, increase transactions or drive website traffic, we believe that marketing communications activities must be driven by tangible business objectives that ensure a return on investment. We measure results and evaluate programs and activities against client objectives and key benchmarks. Rosica specializes in media and marketing programs across a spectrum of consumer lifestyle products including beauty, food, sports and leisure, fitness and nutrition, consumer services and others. In addition to working with traditional media, we leverage the power of influential online communities and bloggers to reinforce our outreach.

“Rosica executed a truly classic PR campaign…one of the most successful campaigns in the history of the food business.”
— Snack Food Magazine on the success of the campaign for Famous Amos cookies