The Internet provides a dynamic communications channel that can’t be overlooked. It effectively promotes and protects brands, companies and individuals alike. Social media provides mass audiences the means to communicate, learn, watch, share, be entertained, interact and network. Internet PR, coupled with social media and search engine optimization, enables companies to syndicate and promote information online and automate the process, ensuring timely dissemination of content with a stroke of the keyboard. The social media and PR activities we engage in on behalf of clients include: Developing and distributing multi-media and social media news releases on free and paid sites

• Developing, building content for and promoting blogs
• Creating and promoting social networking profiles, including Twitter, Facebook and YouTube pages
• Creating social media profiles on top 100 social media sites to protect and promote the company/brand
• Monitoring the online conversation and media coverage to ensure action is taken wherever needed and future messaging addresses potential adversaries
• Promoting content through link building, social bookmarking, online contests and other promotional and SEO tools

Optimizing the power of social media with specialized services

Through our Follow Me™ program, Rosica builds social media followings for clients. We charge just pennies for each targeted follower we secure on Twitter and build thousands each and every month, creating “followings” that build brand equity, website traffic, and sales. Then through our Social Media Marketing programs, we establish you as thought-leaders in your category by creating and disseminating content that people want and need. This value-added approach builds credibility and loyalty for your brand and generates positive word-of-mouth.

Targeted blogger outreach and Mommy Outreach™ programs

Rosica successfully secures positive product reviews and content on thousands of blogger sites in categories that include mommy, wedding, lifestyle, fitness, nutrition, beauty and fashion, personal finance, and baby boomer bloggers. We secure reviews, placement and links to client websites on powerful sites (PageRank two or higher). Our blogger outreach team samples product and provides information to these online influencers then conducts personal follow up to secure positive reviews. We manage the product trial/review process and create and execute blogger contests and giveaways, resulting in quality and quantity placements.

Online reputation management

In order to effectively manage the online conversation, we create and promote content that dominates search engine results. Our sister company, Interact Marketing, specializes in Online Reputation Management. Interact manages search engine results, what appears for company and brand-related terms, on Google, Yahoo! and Bing. We utilize the following tools to effectively protect our clients' images online:

• Content development
• Internet PR /online content distribution
• Social media (blogs, video-sharing sites, social bookmarking, social networking platforms, etc.)
• Website/micro-site development
• Search engine optimization