Rosica serves clients in the skin care, hair care, fragrance, cosmetic and multicultural sectors of the beauty industry. Our beauty team is on top of the latest trends and topics and leverages them to generate substantial publicity for our client partners. We have an extensive network of beauty, wellness and personal care media contacts who are receptive to our pitches and regularly cover our clients’ products.
We develop branded beauty content that helps set our clients’ products apart from others and catches the attention of the press. We also meet one on one with leading beauty editors to introduce our client representatives and their products. These meetings establish our clients as expert resources and spur editorial coverage. We are creative and proactive and continuously develop new ways to package our clients’ products in seasonal and themed mailings that capture media interest.