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Healthcare PR and Marketing Communications

Rosica represents a broad range of healthcare PR clients including medical device, insurance, infection prevention, healthcare technology, and pain relief companies/brands, plus industry trade associations and health-related nonprofits. We provide these mission-focused organizations with strategic PR, integrated marketing, corporate communications, thought leadership, social media and video strategies, publication planning, tradeshow/conference support, crisis communications, and KOL development programs that create measurable impact on their businesses. We have deep experience in numerous health-related PR and communications verticals including:

  • Contract Clinical Research Organizations
  • Device & Diagnostic Companies
  • Drug Manufacturers
  • Governmental Healthcare
    Organizations
  • Healthcare Education & Content Providers
  • Hospital, Health Systems & Academic Institutions
  • Infection Prevention
  • Non-Profit Patient Advocacy Groups
  • Oncology (treatment, diagnostics, advocacy, associations)
  • Physicians’ Practices
  • Private Payers
  • Professional Societies
  • Start-Up & Mid-Stage Biotech Companies

Our healthcare marketing and PR efforts concentrate on achieving clients’ strategic objectives, elevating awareness, attracting new patients, improving online reviews, and improving patient adherence and outcomes. Our public relations and marcom programs center on specific diseases and issues, introducing new products and services, and creatively planning and executing public education and advocacy programs. We help our clients implement strategic thought leadership initiatives, assist in communicating more effectively with internal and external audiences, write and place articles in industry trade journals, secure speaking engagements at conferences, and develop educational and cause marketing partnerships that impact employee retention/satisfaction and corporate image/reputation. We also identify and vet KOLs for clients, conduct KOL information meetings, execute public affairs programs, engage with patient advocacy groups to build relationships for clients, provide media training and presentation training services, and help our healthcare partners with internal and external corporate communications, including strategies and messaging for intranet communications and videos.

Healthcare PR

Rosica’s healthcare communications team quickly assimilates to its clients’ needs, handily tackling complex and technical subjects and creating clear, concise positioning, messaging differentiators, communiques, and media story ideas. We identify and develop key opinion leaders and media train KOLs to conduct powerful talks and highly effective media interviews. Clients say our PR team is smart, attentive, proactive, strategic, and always willing to go the extra mile. We continuously cultivate and broaden relationships with our client-partners, as well as national and regional trade and consumer print, online, streaming, and broadcast media (and other key stakeholders) to heighten visibility for our client-partners and impact their businesses.

Contact Us

"The creative and successful media event you executed to promote fibromyalgia awareness not only reached legislators but delivered our message to the general public through the mass media you secured."

Karen Boykin-Towns,
Senior Director / Team Leader, Government Relations, Pfizer Inc.

"Chris Rosica led two public speaking and media training sessions with 17 of Covanta’s managers from plants throughout the New York/New Jersey region. One manager from our Niagara facility conducted an interview two weeks after the training and aced it. We credit this to Rosica."

Hank Asher,
Business Manager, Covanta Essex Company

"I received the email campaign that captures all of the wonderful coverage the Rosica team generated for Johnson & Johnson’s FIRST Robotics Competition. This was sent to all our partners and generated a significant response. WOW! Awesome!"

Donald H. Bowers,
Regional Director, Mid-Atlantic FIRST, Johnson & Johnson

“A long-time provider of digital marketing services, Rosica knows the digital space and how to leverage PR coverage to accelerate ROI. It’s rare that a PR firm possesses the online marketing chops this agency does – and it’s no wonder; they started a digital agency more than 15 years ago! Rosica brings a unique perspective and is truly focused on adding value and maximizing deliverables.”

Ronald Chaluisán Batlle,
MEd, MA, Executive Director, Newark Trust for Education

“Through Rosica’s counsel and SalesSmart PR strategy, we leveraged a TV interview the agency secured for us on Bloomberg Television and landed a new multi-year, multi-million-dollar relationship that spanned 15 years. This was perhaps the best ROI I’ve gotten from PR, or any other agency partner we’ve hired. A smart PR and marketing team is an understatement!”

Mike Ferranti,
CEO, Endai

“Rosica PR delivered tremendous media results and helped boost sales by more than one million dollars in the first year of our campaign”

Maureen Wales,
VP Marketing Pearson Learning

“When disaster hit in the middle of the night, the Rosica team responded. Within 24 hours, they secured media attention that raised $30,000. They had a direct impact on our ability to serve the community, and that’s a true partnership.”

Lieutenant Colonel Ricardo Fernandez,
Former Divisional Commander, The Salvation Army Greater New York Division

"Rosica has helped bring awareness to adult illiteracy like no other organization in the nation. They are the authority on education, cause marketing and community relations.”

Pat Johnston,
National Chair, Literacy Volunteers of America

Frequently Asked Questions

FAQs: Healthcare PR

Rosica works with healthcare companies and organizations that seek to promote and protect their brands. We help articulate their messaging and then execute a proactive and systematic storytelling program designed to achieve their goals. This often includes modifying messages, so they’re digestible and resonate with varying stakeholder groups. We perform this work for for-profit and not-for-profit organizations in the following categories: medical devices, diagnostics, health technologies, infection prevention, patient advocacy, insurance, healthcare nonprofits, professional medical societies, hospitals, large physician practices and specialty groups, community health centers, mental health groups, addiction recovery organizations, and health systems.

No, a press release might be part of it, but they play a small role. Healthcare PR often involves ongoing media outreach, KOL development, positioning and messaging, thought leadership development, conference support, video, social media marketing, crisis communications, and public education. News releases can help with stakeholder communications, SEO, social media and website content, GEO (AI search), proactive reputation management, and other eternal communications.

Healthcare topics are often complicated, and audiences may include patients, families, doctors, administrators, reporters, regulators, or donors. They do not all require the same messages, so PR plays a critical role in laying the groundwork for successful communication. A strategic PR program must make the topic clear without stripping out what matters most. It must be proactive and reactive (leveraging topical news), and it must emotionalize the story to secure earned media coverage and generate impact.

Yes. Patient awareness is part of the work. That might mean explaining a treatment area, health concern, new program, or why early action matters. The wording must be carefully crafted, though. Healthcare copy that overpromises can bring skepticism and cause regulatory issues. Public relations provides an outside perspective to healthcare organizations, which ensures that stakeholders receive information they can understand and that resonate most with them.

Thought leadership is not just about being known; it’s about being known for something – the “why” behind the organization. It requires identifying and utilizing the right experts who can articulate an issue or disease they know well. Thought leadership activities include media interviews, editorial submissions in healthcare trade publications, blog articles, conference talks, opinion pieces in general market media outlets, or other expert commentary. The point is not just to build visibility, but to be a valued resource to your stakeholders and having something useful to say.

Yes. Healthcare conferences can be useful for media outreach, speaking opportunities, networking, and getting a message in front of a focused audience. Our work happens before, during, and after events. We also stress having a theme that is timely and speaks to attendees’ needs and interests. This can help you engage in conversations that can promote business development as well as position your organization as an authority in your field.

Yes, healthcare organizations often need help when a topic is serious, confusing, or misunderstood. Crisis communications, internal messaging, crisis plan development, and online reputation management work can help mitigate fallout and generate the best possible outcome.

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