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Category: Case studies
07/21/10
04:55:36 pm
NEW FOOD STORAGE SOLUTION SOLVES AGE-OLD KITCHEN PROBLEMS From Refrigerator to Microwave or Serving Table, CoverMate® has it Covered
Categories: Case studies, 342 words
Think of saving leftovers with food storage containers and thoughts of lost lids and mismatch sizes inevitably come to mind and trying to use plastic wrap is always a struggle.
So, what’s a quick and easy way to save food, minimize refrigerator odors and keep your microwave clean when reheating leftovers?
CoverMate® Food Covers, now available in a new Variety Pack at supermarkets and mass merchant retailers nationwide, provide a solution to these and other common food storage, preparation and serving challenges. These new food covers stretch-to-fit any size or shape plate, bowl, or container, are reusable, and are microwavable and dishwasher safe. The covers eliminate the hassle of searching for the correct size food container lid, and take the guess work and struggle out of using plastic wrap or aluminum foil. The CoverMate Variety Pack contains a selection of four sizes perfect for covering everything in the kitchen from small cans and food storage containers, to casserole dishes and even large party platters.
Manufactured in the U.S., the covers include a patent pending FlexBand that creates a secure seal over any size or shape container while enabling them to stretch easily, even after repeated use. Other patent pending features include built-in corners for fitting both round and square dishware, and vents which allow steam to escape during microwave re-heating. The covers are made from heavy duty, clear FDA-compliant food-safe material free of BPA, PVC and latex. Now there is no need to dirty extra dishes, in seconds you can cover a plate and go straight from the microwave, to the table, to the refrigerator. The covers are especially useful for outdoor entertaining to protect food from insects and dust, while making it easy to uncover and re-cover food for snacking all day.
CoverMate Food Covers, which are manufactured and marketed by CoverMate, Inc., are available at over 10,000 retail stores nationwide such as Target as well as online at www.amazon.com. Suggested retail price for the CoverMate Variety 10-pack is $3.99. For more information, visit www.covermatecovers.com or call 201-843-5600.
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07/13/10
12:35:01 pm
PDI® TOUCHPOINTS™ CAMPAIGN SPREADS AWARENESS OF INFECTION PREVENTION MEASURES IN HEALTHCARE SETTINGS
Categories: Case studies, 305 words
A new Touchpoints campaign from Professional Disposables International, Inc. (PDI) will be the focus of the company’s booth at the Association for Professionals in Infection Control and Epidemiology 2010 Annual Conference, which takes place from July 11-15 in New Orleans. Touchpoints highlights the many ways germs can be transmitted in healthcare settings and is designed to educate caregivers and patients about preventing the spread of infections.
Without proper infection prevention protocols, everyday “touchpoints” – medical equipment, clothing, computers, door handles and hands – can contribute to the spread of infectious disease among patients, visitors, caregivers and staff. The Touchpoints concept, represented graphically in the logo by a stylized letter “o”, encompasses every stage, from admissions to discharge, at which infections may be contracted and transmitted in a healthcare setting.
“Our goal is to eliminate healthcare associated infections (HAIs),” said Aime Lenz, Senior Director of Marketing for PDI. “Through this campaign, we hope to raise awareness about the lives healthcare workers touch on a daily basis and underscore the routine practices that should be followed to reduce infection risks. Our comprehensive product line touches on all aspects of acute care including skin antisepsis, surface care, hand hygiene and patient care, and we view our clinical support team as an extension of a facility’s infection prevention staff.”
To learn more about the PDI® Touchpoints™ and additional infection prevention resources, please visit www.pdipdi.com. For 30 years PDI has pioneered the development, testing, manufacturing and marketing of pre-moistened wipes as the optimum delivery system for skin antisepsis, hand hygiene, patient and surface care. With trusted brands including, Sani-Cloth®, Sani-Hands® ALC, Sani-Hands® for Kids, Hygea® and Chlorascrub™, PDI serves the healthcare market through hospitals, physician and dental offices, emergency medical services, long-term care, schools and a variety of other healthcare facilities. Professional Disposables International, Inc. is headquartered in Orangeburg, New York.
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11/10/09
01:47:19 pm
NEW EXERCISE PROGRAM BY CELEBRITY FITNESS INSTRUCTOR REDEFINES DANCE EXERCISE
Categories: Case studies, 251 words

Xtreme Cardio Dance is the newest DVD series from professional dance fitness instructor, Jaana Kunitz. This brand new series takes world class dance moves from the best and brightest in competitive dance and incorporates them into a challenging at-home fitness routine.
Using specially selected dance moves most effective for whittling the waistline, firming the buttocks and toning the entire body, The Xtreme Cardio Workout Series delivers results. Unlike many dance exercise programs that are merely a choreographed routine, Jaana’s approach is based on interval training and repetitive movements for muscle toning. Similar to Pilates and ballet, the technique creates a focused mind to muscle connection all while still giving you a heart-pounding workout.
Xtreme Cardio Dance is available at Target for a suggested retail price of $39.99 and by visiting www.BuyXtremeCardio.com. This set of four DVDs includes three calorie-melting cardio workouts, Hip-Hop, Disco and Latin Cardio, as well as Jaana’s personalized Sexy Sculpt drills.
Jaana Kunitz is an ACE certified fitness instructor who has trained celebrities, athletes, dancers and health enthusiasts to help them achieve their lifestyle goals. She is an award-winning ballroom dancer and choreographer, and co-creator of the Core Rhythms exercise program, a DVD workout series that topped the exercise video charts for more than 40 consecutive months. Jaana’s impact on the dance community has reached to FOX’s “So You Think You Can Dance” and ABC’s “Dancing with the Stars,” as she has trained many of the pros who have appeared on these shows.
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10/16/09
04:09:38 pm
JACK LALANNE CELEBRATED AS FITNESS ICON ATSTAR-STUDDED BIRTHDAY BASH LaLanne's 95th Birthday Party Supports Ovarian Cancer National Alliance
Categories: Case studies, Client News, Press Releases, 322 words

At a Los Angeles gala, family and friends joined celebrities and dignitaries, including California Governor Arnold Schwarzenegger, in paying tribute to women’s health advocate and fitness pioneer Jack LaLanne. The party was held at the Beverly Wilshire Hotel where friends toasted LaLanne for being an icon who has inspired countless people to get in shape and lead healthier lifestyles.
During the festivities, LaLanne and business partner Keith Mirchandani, CEO of Tristar Products, Inc., announced a partnership with the nonprofit organization Ovarian Cancer National Alliance (OCNA). The new Jack LaLanne Power Juicer Express™ Colors Line, manufactured and sold by Tristar, now includes a teal and white Ovarian Cancer model designed to help raise funds for ovarian cancer research and education. According to Mirchandani, “We want to do more than just write a check. We are going to leverage our resources as a television production company to help educate people about this terrible disease and the need for research and a reliable early detection test.” Since March of 2009, Tristar has helped raise more than $250,000 for the Ovarian Cancer National Alliance.
“I have focused on women’s health and fitness education for more than 50 years and am committed to elevating awareness of ovarian cancer through the sale of our Power Juicer,” says Jack LaLanne.
Tristar Products, Inc., the manufacturer and marketer of the Jack LaLanne Power Juicer ExpressTM, is headquartered in Fairfield, New Jersey. With a presence in over 100 countries, Tristar has a well-earned reputation for integrity and product quality. Products range from home appliances, fitness equipment and sporting gear -- to health and beauty programs endorsed by such celebrities as Jack LaLanne, Montel Williams, Carol Alt, Denise Austin, Gilad Janklowicz, Brenda DyGraff, Tiki and Ronde Barber, and Bruce and Chris Jenner.
Please visit www.PowerJuicer.com to learn more about the Ovarian Cancer Jack LaLanne Power Juicer Express collection, purchase the Power Juicer and/or to make a donation to Ovarian Cancer National Alliance.
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09/03/09
04:09:54 pm
CALIFORNIA CALLS IN WORLDS LARGEST FIRE EXTINGUISHER TO COMBAT DEADLY WILDFIRES
Categories: Case studies, Client News, Press Releases, 443 words
McClellan, Calif.,- This week a five-day contract was officially activated between Evergreen International Aviation and the state of California for the use of a Boeing 747 Supertanker, to combat the deadly fires that have blackened more than 105,000 acres around Los Angeles. The Supertanker is the world’s largest and fastest firefighting aircraft and can deliver more than 20,000 gallons of fire retardant with considerable accuracy (using a unique pressurized delivery system) .
The plane deployed retardant over the Oak Glen fire east of Los Angeles in San Bernardino County mid-day on Monday. After the successful first drop, the Supertanker was called back into action Monday evening where it made further drops on the massive Station fire north of the city. Because of the aircraft’s ability to travel to Southern California quickly at a speed of 600 mph, the Supertanker is currently stationed at CAL Fire’s base in McClellan, Calif.
“The Evergreen Supertanker is the best airborne firefighting vehicle on this Earth. It is accurate, economical, fast and safe. The 20,000-gallon volume coupled with the pressurized discharge system absolutely shuts down the fire,” said Delford M. Smith, founder of Evergreen International Aviation. “It is a blessing for fire suppression. We know and trust its performance validates its benefit to the world.
The Supertanker has more than eight times the drop capability and twice the speed of other federal air tankers currently fighting fires. The large capacity of the patented pressurized system is uniquely designed to attack urban interface wildland fires and fight multiple fires in one flight. The Evergreen Supertanker drops at higher altitudes, creating a significant safety buffer. This enables the aircraft to fight fires at night when wildfires are more vulnerable to firefighting tactics. With a drop pattern of three miles in length and a football field wide, the Supertanker will provide a predictable result to minimize costs and collateral damage. The aircraft is also capable of dispersing a variety of products in response to oil spills, soil stabilization, biological/chemical poisoning and radiation.
About Evergreen International Aviation:
Evergreen International Aviation, Inc. is a portfolio diverse companies headquartered in McMinnville, Ore. With international operating authority and a network of global offices and affiliates, Evergreen consists of an international cargo airline that owns and operates a fleet of Boeing 747’s, an unlimited aircraft maintenance, repair, and overhaul facility, a full-service helicopter company, and aircraft ground handling company, and an aircraft sales and leasing company. In addition to these endeavors, Evergreen owns and operates Evergreen Agricultural Enterprises and is headquartered next to the not-for-profit Evergreen Aviation & Space Museum, home of the “Spruce Goose”. For more information about Evergreen, please call (800) 472-9361 or visit www.evergreenaviation.com.
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