Home Services Influencer Marketing

Influencer Marketing

In 2012, Rosica Communications launched an influencer marketing service called BloggerReachTM, which was designed to help our clients generate positive reviews and writeups on high-ranking blogs and generated hundreds of valuable inbound (dofollow) links. While most bloggers now charge for their posts and reviews, we employ strategic methods of partnering with and utilizing more prominent influencers (beyond just bloggers).

Our influencer marketing programs now focus on building strategic partnerships for our clients with social media influencers, key opinion leaders (KOLs), subject matter experts (SMEs), advocacy group leaders, top conference/tradeshow speakers, prominent members of the media (including podcasters), authors, heads of key industry trade associations, industry analysists, and other well-respected thought leaders. We do this extensively in our core practice areas, which include nonprofit/foundation, education, healthcare, ed-tech, and animal health.

While there may be a monetary investment to collaborate with these partners, it can be a worthwhile endeavor because they are not just providing SEO power. They can develop valuable content (videos and articles) for you, help impact advocacy, grow your social reach, and add legitimacy to your good works. To accomplish our client-partners’ goals, we also leverage influencer relationships to secure:

  • Articles & white papers
  • Product/service write-ups
  • Positive reviews
  • Joint speaking engagements
  • Email marketing campaigns
  • Social media initiatives
  • Sweepstakes and giveaways
  • Powerful inbound links to our clients’ web properties
  • Co-authored books
  • PSAs

The influencers we work with can make a measurable impact on reputation, visibility, credibility, fundraising, and sales. Partnerships with them can:

  • Protect online reputations
  • Grow social reach
  • Generate positive online content and often, reviews
  • Influence perception and policy
  • Generate attention from other influencers, including media outlets and key opinion leaders

To assist clients in managing perception and generating highly credible news/content, we leverage influencer partnerships and guide your SEO team or ours to promote these activities online – heightening visibility while building and protecting their reputations.

Our team reaches out to A- and B-list influencers and bloggers and targets them based on:

  • Online ranking/domain authority
  • Unique visitors per month
  • Social media followings
  • Caliber of the conferences where they speak
  • Publications
  • Image/reputation
  • Content quality

These criteria help us identify and categorize social influencers to address our clients’ specific goals.

Rosica’s Influencer Marketing Process includes:

  • Developing the influencer marketing strategy
  • Researching such influencers as conference speakers, authors, KOLs, SMEs, and strategic partners
  • Developing a plan with short- and long-term objectives
  • Negotiating strategic relationships
  • Executing the deliverables in partnership with our targeted influencers
  • Identifying goals and setting KPIsMonitoring progress to ensure influencer marketing ROI
  • Monitoring progress to ensure influencer marketing ROI

Please click here to speak with an agency principal about our Influencer Marketing services.

Influencer Marketing

"The creative and successful media event you executed to promote fibromyalgia awareness not only reached legislators but delivered our message to the general public through the mass media you secured."

Karen Boykin-Towns,
Senior Director / Team Leader, Government Relations, Pfizer Inc.

"Chris Rosica led two public speaking and media training sessions with 17 of Covanta’s managers from plants throughout the New York/New Jersey region. One manager from our Niagara facility conducted an interview two weeks after the training and aced it. We credit this to Rosica."

Hank Asher,
Business Manager, Covanta Essex Company

"I received the email campaign that captures all of the wonderful coverage the Rosica team generated for Johnson & Johnson’s FIRST Robotics Competition. This was sent to all our partners and generated a significant response. WOW! Awesome!"

Donald H. Bowers,
Regional Director, Mid-Atlantic FIRST, Johnson & Johnson

“A long-time provider of digital marketing services, Rosica knows the digital space and how to leverage PR coverage to accelerate ROI. It’s rare that a PR firm possesses the online marketing chops this agency does – and it’s no wonder; they started a digital agency more than 15 years ago! Rosica brings a unique perspective and is truly focused on adding value and maximizing deliverables.”

Ronald Chaluisán Batlle,
MEd, MA, Executive Director, Newark Trust for Education

“Through Rosica’s counsel and SalesSmart PR strategy, we leveraged a TV interview the agency secured for us on Bloomberg Television and landed a new multi-year, multi-million-dollar relationship that spanned 15 years. This was perhaps the best ROI I’ve gotten from PR, or any other agency partner we’ve hired. A smart PR and marketing team is an understatement!”

Mike Ferranti,
CEO, Endai

“Rosica PR delivered tremendous media results and helped boost sales by more than one million dollars in the first year of our campaign”

Maureen Wales,
VP Marketing Pearson Learning

“When disaster hit in the middle of the night, the Rosica team responded. Within 24 hours, they secured media attention that raised $30,000. They had a direct impact on our ability to serve the community, and that’s a true partnership.”

Lieutenant Colonel Ricardo Fernandez,
Former Divisional Commander, The Salvation Army Greater New York Division

"Rosica has helped bring awareness to adult illiteracy like no other organization in the nation. They are the authority on education, cause marketing and community relations.”

Pat Johnston,
National Chair, Literacy Volunteers of America

Our Services