Influencer Marketing

Undoubtedly, influencers can have an impact on reputation, visibility, credibility and sales. They may include:

  • Industry subject matter experts
  • Key Opinion Leaders (KOLs)
  • Social media mavens and thought leaders
  • Bloggers
  • Celebrities and professional athletes
  • Media personalities
  • Association and advocacy leadership

Oftentimes, we connect with speakers at conferences or tradeshows to get our clients on an influencer group’s radar. We have partnered with numerous influencers for:

  • Joint or sponsored speaking engagements
  • White papers and bylined articles
  • Email marketing campaigns
  • Social media initiatives
  • Co-authored books with highly influential experts and thought leaders
  • Other educational, informational and advocacy-related activities

The connection between the influencer and our client can go far to achieve their mutual goals.