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Equity, Diversity & Inclusion Fuel Us And Our Work

We believe that empowering people means consciously making space for and lifting diverse and historically marginalized voices inside our agency, with our clients, and in our community. We recognize and acknowledge the ongoing legacy of racism, discrimination, and other forms of oppression that have systematically marginalized and excluded groups of people because of their skin color, national origin, spiritual/religious beliefs, gender identity, sexual orientation, disability status, and more. Within our sphere of influence, we work to dismantle these systems and practices in how we approach our work with each other and our clients and partners.

We foster a culture of inclusivity, humility, and respect, encouraging and supporting employees as they bring their whole, authentic selves to our work. Our diverse and intersectional identities, perspectives and lived experience make us more creative, better problem-solvers, and stronger communicators — making our work more impactful, culturally sensitive, and accessible.


Our Cultural Canvas

While we are a fully remote agency, we do not let our physical distance hinder the development of close relationships amongst our team. We are focused and intentional in our efforts to create and maintain a healthy company culture and a sense of camaraderie between all our employees. We strive to transcend the borders of remote work through regular virtual events and our annual multi-day, in-person retreat that focuses on team building through fun, experiential, and learning activities.

At its core, the Cultural Canvas is who we are and who we strive to be at Rosica Communications. Our Cultural Canvas is used as an internal guide for how we function as an agency. We use it to help ensure that we practice what we preach. As such it is always evolving and changing with us. We regularly review and revise its components to ensure that the document remains a reflection of who we are as an agency.

The Cultural Canvas components include:

  • Our Company Values
  • Agency Differentiators and Essentials
  • Norms & Rules
  • How We Meet
  • Behaviors
  • Feedback
  • Decision Making
  • Psychological Safety
  • And How We Celebrate Together

"The creative and successful media event you executed to promote fibromyalgia awareness not only reached legislators but delivered our message to the general public through the mass media you secured."

Karen Boykin-Towns,
Senior Director / Team Leader, Government Relations, Pfizer Inc.

"Chris Rosica led two public speaking and media training sessions with 17 of Covanta’s managers from plants throughout the New York/New Jersey region. One manager from our Niagara facility conducted an interview two weeks after the training and aced it. We credit this to Rosica."

Hank Asher,
Business Manager, Covanta Essex Company

"I received the email campaign that captures all of the wonderful coverage the Rosica team generated for Johnson & Johnson’s FIRST Robotics Competition. This was sent to all our partners and generated a significant response. WOW! Awesome!"

Donald H. Bowers,
Regional Director, Mid-Atlantic FIRST, Johnson & Johnson

“A long-time provider of digital marketing services, Rosica knows the digital space and how to leverage PR coverage to accelerate ROI. It’s rare that a PR firm possesses the online marketing chops this agency does – and it’s no wonder; they started a digital agency more than 15 years ago! Rosica brings a unique perspective and is truly focused on adding value and maximizing deliverables.”

Ronald Chaluisán Batlle,
MEd, MA, Executive Director, Newark Trust for Education

“Through Rosica’s counsel and SalesSmart PR strategy, we leveraged a TV interview the agency secured for us on Bloomberg Television and landed a new multi-year, multi-million-dollar relationship that spanned 15 years. This was perhaps the best ROI I’ve gotten from PR, or any other agency partner we’ve hired. A smart PR and marketing team is an understatement!”

Mike Ferranti,
CEO, Endai

“Rosica PR delivered tremendous media results and helped boost sales by more than one million dollars in the first year of our campaign”

Maureen Wales,
VP Marketing Pearson Learning

“When disaster hit in the middle of the night, the Rosica team responded. Within 24 hours, they secured media attention that raised $30,000. They had a direct impact on our ability to serve the community, and that’s a true partnership.”

Lieutenant Colonel Ricardo Fernandez,
Former Divisional Commander, The Salvation Army Greater New York Division

"Rosica has helped bring awareness to adult illiteracy like no other organization in the nation. They are the authority on education, cause marketing and community relations.”

Pat Johnston,
National Chair, Literacy Volunteers of America