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Content Development & Content Marketing

Fresh, professionally developed content is vital to any communications effort. Therefore, we develop content that resonates with your internal and external stakeholders – information they benefit from and want to consume. Whether it’s a bylined article, op-ed piece, news release, white paper, stakeholder appeal, email, social media post, or employee communique, we can deliver on time and on budget content you’re pleased with and proud of.

While AI can efficiently produce some forms of content, it does not match the quality, power, and SEO efficacy of copy developed by PR and communications professionals. Today’s marketers know that Google’s algorithm favors a high volume of superior copy and the search engine giant has the capability of recognizing AI-generated and duplicate content.

Smart organizations make certain all online content is properly optimized for search engine marketing purposes and our team ensures it’s designed for maximum impact. Rosica’s writers and online marketing specialists work seamlessly to make certain your digital marketing goals are prioritized and that the content we develop is effectively synopsized into unique communiques and cross-utilized. We also understand the power of video/video marketing and its use on social channels and websites and for stakeholder communications, conference presentations, and documentary films. Our team can provide strategy and counsel to ensure videos work hard to achieve your goals, whether they include fundraising, influencer marketing, or any of the other aforementioned uses.

Rosica is often asked to assist its clients with strategy, AB testing, funnel creation, and copy development to increase email open rates, drive website traffic, and improve email marketing ROI. Our team has extensively used HubSpot, SharpSpring, MailShake, Constant Contact, Zoho, and Mailchimp but our strategies can be utilized across all email marketing platforms.

We ensure the messages our clients disseminate resonate with their target audiences, which often include trade, business, and mass media. Creating smart content requires provocative and relevant copy that emotionalize an issue or address real and perceived needs. Our Content Development capabilities include but are not limited to:

  • News Releases and Media Advisories
  • Synopsized Media Placements and Press Releases for Social, Website and Email Marketing
  • Op-eds and Bylined Articles
  • Website Content
  • Books
  • Blog Articles
  • White Papers
  • Video, Including Youtube Vignettes
  • Social Posts
  • Infographics, Slides and Reels
  • SEO Optimized Content & Keyword/Phrase Analysis
  • Webinars and Podcasts
  • Taglines and Slogans
  • Marketing Materials
  • Newsletters
  • Whitepapers
  • Speeches
  • Presentations

Content marketing strategy informs an integrated marketing-communications plan. A comprehensive plan might include thought leadership, direct marketing, PR (earned media), social media, content marketing, tradeshow and conference support, and fundraising activities. Led by seasoned writers and PR counselors, our integrated team of subject matter experts coordinate branding, PR, and online marketing content for our clients. Experienced professionals guide the positioning and strategic marketing-communications plan to ensure your organization stands apart and achieves its goals.

Click here and schedule a call to discuss our content development and strategy services.

Content Development

"The creative and successful media event you executed to promote fibromyalgia awareness not only reached legislators but delivered our message to the general public through the mass media you secured."

Karen Boykin-Towns,
Senior Director / Team Leader, Government Relations, Pfizer Inc.

"Chris Rosica led two public speaking and media training sessions with 17 of Covanta’s managers from plants throughout the New York/New Jersey region. One manager from our Niagara facility conducted an interview two weeks after the training and aced it. We credit this to Rosica."

Hank Asher,
Business Manager, Covanta Essex Company

"I received the email campaign that captures all of the wonderful coverage the Rosica team generated for Johnson & Johnson’s FIRST Robotics Competition. This was sent to all our partners and generated a significant response. WOW! Awesome!"

Donald H. Bowers,
Regional Director, Mid-Atlantic FIRST, Johnson & Johnson

“A long-time provider of digital marketing services, Rosica knows the digital space and how to leverage PR coverage to accelerate ROI. It’s rare that a PR firm possesses the online marketing chops this agency does – and it’s no wonder; they started a digital agency more than 15 years ago! Rosica brings a unique perspective and is truly focused on adding value and maximizing deliverables.”

Ronald Chaluisán Batlle,
MEd, MA, Executive Director, Newark Trust for Education

“Through Rosica’s counsel and SalesSmart PR strategy, we leveraged a TV interview the agency secured for us on Bloomberg Television and landed a new multi-year, multi-million-dollar relationship that spanned 15 years. This was perhaps the best ROI I’ve gotten from PR, or any other agency partner we’ve hired. A smart PR and marketing team is an understatement!”

Mike Ferranti,
CEO, Endai

“Rosica PR delivered tremendous media results and helped boost sales by more than one million dollars in the first year of our campaign”

Maureen Wales,
VP Marketing Pearson Learning

“When disaster hit in the middle of the night, the Rosica team responded. Within 24 hours, they secured media attention that raised $30,000. They had a direct impact on our ability to serve the community, and that’s a true partnership.”

Lieutenant Colonel Ricardo Fernandez,
Former Divisional Commander, The Salvation Army Greater New York Division

"Rosica has helped bring awareness to adult illiteracy like no other organization in the nation. They are the authority on education, cause marketing and community relations.”

Pat Johnston,
National Chair, Literacy Volunteers of America

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