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Thought Leadership

Lead, Don’t Follow

Rosica Communications was an early pioneer of Thought Leadership, writing and speaking on the topic beginning in 2015. Chris Rosica’s thought leadership article from early 2017 outlines applications and tenets that are still highly applicable today.

Rosica was the first PR and marcom agency (globally) to develop an accurate and comprehensive algorithm/barometer that gauges an organization’s thought leadership score. We call it the Thought Leadership IndexTM.

Thought leadership is not about being known, it is about being known for something. A thought leader is an individual or organization who is recognized as an authority in their field and whose expertise is highly sought after. Thought leadership can grow awareness to effectively connect an organization with its supporters, partners, customers, industry influencers, targeted media, conference managers and speakers, industry analysts, elected officials, employees, key opinion leaders (KOLs), and other key stakeholders. Regardless of whether you are an ed-tech company, corporate or family foundation, or human or animal health company, these efforts can improve brand equity and lead to category leadership. Our motto is lead, don’t follow – and at all costs, don’t fly under the radar!

As a thought leader, your customers, partners, advocates, industry analysts, media, and influential KOLs will turn to you for advice, education, input, counsel, expertise, and collaboration.

The Thought Leadership IndexTM and our Thought Leadership services include and address the following activities:

  • Benchmarking and measuring perception and reputation over time
  • Books, long-form videos, webinars, and podcasts you publish or “own”
  • Content development – quality and quantity (inc. white papers, blogs, bylined articles, speeches, education and training materials, and short-form video)
  • Data including research, studies, and surveys
  • Earned media and share of voice – quality and quantity of business and trade media placements – national, regional, and local (print, broadcast, streaming, and digital)
  • Email marketing and newsletter distribution
  • Event and conference participation, including sponsorship activities
  • KOL, influencer, and SME relationships
  • Online reputation and reviews
  • Paid media including all digital advertising
  • Public affairs and government relations activities
  • Positioning and messaging (quality and frequency of updates)
  • SEO – ranking of keywords/phrases you dominate for, inbound links from earned media and other credible sites, on-site optimization, and off-site search optimization factors
  • Social media marketing – consistency, follower growth, video usage, sentiment, and engagement
  • Speaking engagements – quantity, quality, audience reached
  • Strategic partnerships
  • Website traffic

To learn more about how we build thought leadership or to inquire about the Thought Leadership IndexTM, please connect with us.

Thought Leadership

"The creative and successful media event you executed to promote fibromyalgia awareness not only reached legislators but delivered our message to the general public through the mass media you secured."

Karen Boykin-Towns,
Senior Director / Team Leader, Government Relations, Pfizer Inc.

"Chris Rosica led two public speaking and media training sessions with 17 of Covanta’s managers from plants throughout the New York/New Jersey region. One manager from our Niagara facility conducted an interview two weeks after the training and aced it. We credit this to Rosica."

Hank Asher,
Business Manager, Covanta Essex Company

"I received the email campaign that captures all of the wonderful coverage the Rosica team generated for Johnson & Johnson’s FIRST Robotics Competition. This was sent to all our partners and generated a significant response. WOW! Awesome!"

Donald H. Bowers,
Regional Director, Mid-Atlantic FIRST, Johnson & Johnson

“A long-time provider of digital marketing services, Rosica knows the digital space and how to leverage PR coverage to accelerate ROI. It’s rare that a PR firm possesses the online marketing chops this agency does – and it’s no wonder; they started a digital agency more than 15 years ago! Rosica brings a unique perspective and is truly focused on adding value and maximizing deliverables.”

Ronald Chaluisán Batlle,
MEd, MA, Executive Director, Newark Trust for Education

“Through Rosica’s counsel and SalesSmart PR strategy, we leveraged a TV interview the agency secured for us on Bloomberg Television and landed a new multi-year, multi-million-dollar relationship that spanned 15 years. This was perhaps the best ROI I’ve gotten from PR, or any other agency partner we’ve hired. A smart PR and marketing team is an understatement!”

Mike Ferranti,
CEO, Endai

“Rosica PR delivered tremendous media results and helped boost sales by more than one million dollars in the first year of our campaign”

Maureen Wales,
VP Marketing Pearson Learning

“When disaster hit in the middle of the night, the Rosica team responded. Within 24 hours, they secured media attention that raised $30,000. They had a direct impact on our ability to serve the community, and that’s a true partnership.”

Lieutenant Colonel Ricardo Fernandez,
Former Divisional Commander, The Salvation Army Greater New York Division

"Rosica has helped bring awareness to adult illiteracy like no other organization in the nation. They are the authority on education, cause marketing and community relations.”

Pat Johnston,
National Chair, Literacy Volunteers of America

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