If you’re looking to get and stay ahead of the competition, create a compelling narrative, and demonstrate industry/category thought leadership, clear and strong, up to date Positioning & Messaging is critical.
The outcomes from our Positioning & Messaging work inform messages, differentiators, and calls to action that appear on/in websites, digital marketing campaigns, social media marketing channels, PR stories, thought leadership articles, fundraising communiques, new business collaterals, and internal and external communications. Laying the groundwork for success in these areas can truly set you apart.
Regardless of whether you’re a nonprofit, education company, animal health, veterinary services, pet products, or human healthcare concern, consistent messages strengthen and grow the brand. Therefore, beginning with this foundational initiative magnifies thought leadership, marketing communications (“marcom”), storytelling, and image/brand management outcomes as it ensures consistent messages are disseminated to the company’s audiences.
This foundational work crystalizes your “why” and establishes clear, consistent, and authentic brand messages and differentiators that will resonate with your stakeholders. Our process includes:
- Data Collection, Research and Analysis (includes internal/external stakeholder interviews)
- Conducting a Messaging Audit
- Researching Competitors’ Positioning & Messages
- Developing a Message Matrix & Hierarchy
- Creating a Brand Story
- Identifying USPs, Calls To Action, and Proof Points
Rosica’s Positioning & Messaging services can help you establish a powerful voice and narrative that resonates with internal and external stakeholders, including employees, the executive management team, board members, industry KOLs/influencers, partners, and other important audiences. Message consistency strengthens and grows your brand and informs marcom recommendations that leverage your messaging optics.
Rosica can help articulate your differentiators and story.
Click here to schedule a call to discuss your goals.
Karen Boykin-Towns,
Hank Asher,
Donald H. Bowers,
Ronald Chaluisán Batlle, 
Mike Ferranti,
Maureen Wales, 
Lieutenant Colonel Ricardo Fernandez,
Pat Johnston,
