National Society of High School Scholars (NSHSS): The Nobel Prize for Tomorrow’s Student Leaders
Co-founded by the great-nephew of Alfred Nobel, the National Society of High School Scholars (NSHSS) has supported millions of young academics on their journey to college and beyond. The organization is guided by the Nobel Prize mission – to improve society through knowledge, science, humanism, and world betterment.
Despite these stellar credentials, NSHSS was not receiving the exposure it deserved vis-à-vis other scholarship and student achievement organizations. To augment its image and standing in the education community, Rosica developed a strategic PR program designed to rightfully position NSHSS as a thought leader and to leverage the significant accomplishments of its members.
In less than six months, Rosica secured national coverage with CNBC.com, CBS Television, US News & World Report (three separate earned media placements), TeenLife, and Univision through interviews with NSHSS co-founder and CEO Jim Lewis and Sofia Gonzalez, NSHSS Educator of the Year. Rosica generated grassroots, human-interest stories about NSHSS student members in more than a dozen markets, including New York City. Recently, Rosica secured a wave of coverage conveying Jim Lewis’ expert opinion on such topics as access to financial aid and scholarships, and COVID-19’s impact on student activities. Rosica also helped shape and publicize a national NSHSS Student Voices of America Survey, which spoke to student hope and optimism, in spite of concerns about continued e-learning. Rosica generated notable exposure for the survey results, including articles in Newsweek and the Christian Science Monitor.