Books by Chris Rosica

Buy The Authentic Brand Now!

Michael E. Gerber

What does it mean to create an authentic brand? What does it mean to create an authentic company? What does it mean to lead and manage and market authentically? These questions, and many more, are asked and then answered in this wonderful book. I would recommend it to anyone who loves to be challenged, and even more to anyone who isn’t ready for it.”

Michael E. Gerber
Author of The E-Myth Books

The Ideal Marketing Book for Entrepreneurs and Growth-Minded Business Leaders.

Learn from today's highly successful entrepreneurs, who have built iconic brands by genuinely connecting with their customers.

In The Authentic Brand, highly prominent business leaders identify marketing and trade secrets that have helped them edge out their competition, generate extreme customer loyalty, unparalleled media attention, viral word-of-mouth, and unprecedented brand equity.

The Authentic Brand features 12 stimulating interviews with the following entrepreneurs:

  • Ben Cohen & Jerry Greenfield
    (Ben & Jerry's Homemade)
  • Bobbi Brown, Bobbi Brown Cosmetics
  • David Neeleman, JetBlue
  • David Oreck, Oreck Corporation
  • Gary Hirshberg, Stonyfield Farm
  • Jeff Taylor, Monster.com
  • Jerry Baldwin, Starbucks
  • Jim Koch, Samuel Adams
  • Kate and Andy Spade
  • Roxanne Quimby, Burt's Bees
  • Wally "Famous" Amos
Buy The Business of Cause Marketing Now!

Mark Smith

Need proof that cause marketing works? Because of the cause marketing campaign that Rosica developed, I received a multi-million-dollar endorsement. I enjoyed national media attention and was honored with a cover story on one of our nation’s most prominent magazines. And the charity Rosica partnered me with was bequeathed $1 million!”

Mark Smith
Indianapolis 500 race car driver and advocate of The Seeing Eye Foundation

The Ideal Marketing Book for Entrepreneurs and Growth-Minded Business Leaders.

This book explains “how doing good means doing well” for profit-oriented companies. Simply put, it explores why supporting worthy causes can be very good for business. Within the pages of The Business of Cause Marketing, readers can learn about the real benefits for companies that have endorsed a variety of philanthropic initiatives. Through these mutually beneficial relationships, companies garner goodwill among all their stakeholders from employees to customers and nonprofit charitable organizations get the support they need to carry out their missions.

The Cause Marketing Handbook provides in-depth strategies to help a business or brand:

  • Select the best non-profit partner.
  • Create fresh publicity opportunities.
  • Incorporate the elements of a successful cause-related campaign into a marketing and business plan.
  • Preempt and sustain crises and negative image issues.
  • Avoid cause partnership disasters.
  • Execute creative media events that will command attention.
  • Measure the impact of the partnership.
  • Build its online reputation.