The Power of B2B Social Media: The Marketing Strategy You Can’t Afford to Ignore

While nearly all consumer brand marketers understand the importance of social media marketing, many organizations that sell to other businesses (B2B companies) and nonprofits underutilize this powerful tool. In this succinct new marketing book, Chris Rosica highlights the benefits of B2B social media, providing readers with insights their organizations may have overlooked. He also offers action steps that for-profits and nonprofits can take to advance their goals and objectives. 

In this new marketing book, Rosica states, “When it comes to B2B and nonprofit organizations, social media marketing is often overlooked and undervalued. There are organizations that do see the value, but all too often they consider social a luxury they cannot afford. Rare is the B2B enterprise or nonprofit that understands social media should be a priority – and why – and commits the time and energy to deploy a consistent, integrated social media program.”

In The Power of B2B Social Media, Rosica identifies the five primary roles of a strategic business-to-business social media program as:

1. Protecting your reputation online
2. Driving website traffic
3. Giving content marketing its power source
4. Increasing your reach through influencers
5. Developing and maintaining thought leadership

The book, published by Noble Press, is available in paperback on Amazon.

The Authentic Brand is the Ideal Marketing Book for Entrepreneurs and Growth-Minded Business Leaders.

Learn from today's highly successful entrepreneurs, who have built iconic brands by genuinely connecting with their customers.

In The Authentic Brand, highly prominent business leaders identify marketing and trade secrets that have helped them edge out their competition, generate extreme customer loyalty, unparalleled media attention, viral word-of-mouth, and unprecedented brand equity.

The Authentic Brand features 12 stimulating interviews with the following entrepreneurs:

• Ben Cohen & Jerry Greenfield
  (Ben & Jerry's Homemade)
• Bobbi Brown, Bobbi Brown Cosmetics
• David Neeleman, JetBlue
• David Oreck, Oreck Corporation
• Gary Hirshberg, Stonyfield Farm
• Jeff Taylor, Monster.com
• Jerry Baldwin, Starbucks
• Jim Koch, Samuel Adams
• Kate and Andy Spade
• Roxanne Quimby, Burt's Bees
• Wally "Famous" Amos

The Cause Marketing Handbook provides in-depth strategies to help a business or brand.

This book explains “how doing good means doing well” for profit-oriented companies. Simply put, it explores why supporting worthy causes can be very good for business. Within the pages of The Business of Cause Marketing, readers can learn about the real benefits for companies that have endorsed a variety of philanthropic initiatives. Through these mutually beneficial relationships, companies garner goodwill among all their stakeholders from employees to customers and nonprofit charitable organizations get the support they need to carry out their missions.

The Cause Marketing Handbook provides in-depth strategies to help a business or brand:

• Select the best non-profit partner.
• Create fresh publicity opportunities.
• Incorporate the elements of a successful cause-related campaign into a marketing and business plan.
• Preempt and sustain crises and negative image issues.
• Avoid cause partnership disasters.
• Execute creative media events that will command attention.
• Measure the impact of the partnership.
• Build its online reputation.