Rosica represents a wide range of human and animal healthcare clients, from medical device and healthcare technology companies to large pharmaceutical corporations and industry trade and non-profit associations. We focus on helping them address their strategic objectives, elevate awareness for specific diseases and issues and introduce new products and services to the marketplace. Our healthcare team quickly assimilates to their needs, handily devouring complex and technical subjects and creating clear and concise positioning, messaging, differentiators and media “hooks.”
With an eye towards strategy, we help our clients implement thought leadership and advocacy programs, assist in communicating more effectively with internal and external audiences, successfully launch new OTC and RX products, and develop educational and cause marketing partnerships that impact employees and customers alike. We also develop key opinion leader networks and media train KOLs to give powerful talks and media interviews. We continuously cultivate and broaden relationships with national and regional print and broadcast media to generate substantive coverage for our client partners.