Schering-Plough: Proving a Company Has Heart
Schering-Plough Corporation wanted to strengthen relationships with the American Heart Association (AHA) and women’s health organizations, build the company’s cardiovascular franchise and energize employees through greater participation in the “Go Red for Women” campaign to raise funds and generate awareness for heart disease in women. Rosica Healthcare was tapped to plan and manage the first internal company-wide campaign at U.S. sites. The highly successful campaign demonstrated Schering-Plough’s hands-on commitment to fighting heart disease and enhanced third-party relationships. The results: AHA named Schering-Plough the Number One Wear Red Day corporate contributor that year and for three consecutive years thereafter, all with Rosica Healthcare direction and support.