PR for Pet Care, Animal Health PR and Thought Leadership


Rosica’s experience in animal health public relations and pet products PR spans nearly two decades.

We’ve served as Corporate Communications Agency of Record for Intervet Schering-Plough Animal Health, PR & Media Relations Agency of Record for Merck Animal Health, Public Relations Counsel to Petmate and other pet products companies, as well as renowned veterinarians and industry experts.

Our work includes B2B and trade PR to reach veterinarians, as well as consumers, staying on top of animal health (RX and OTC) product and issues-related public relations issues.  We’ve worked in endocrinology, cardiology, parasiticides, nutraceuticals, antibiotics, vaccines and microchipping.  We created and executed notable campaigns for Merck’s Canine Influenza Vaccine, through which we garnered more than 100 million consumer and 20 million trade media impressions, and for the company’s HomeAgain microchip brand, which generated comparable results. We also created a national veterinarian/KOL network and secured four interviews nationwide to promote awareness for the importance of microchipping and vaccinating for canine flu.

Because of our deep animal health and pet products experience, we bring clients in this area informed business and communications strategies. We combine this with creative thinking, high standards, accountability and quality service. Rosica prides itself on having up-to-the-minute knowledge and expertise in the latest communications channels and techniques, online and through traditional means. We help our clients reach and engage with their target audiences, including the trade, consumers, KOLs and the media. Our PR agency works collaboratively with our clients’ staff and agency partners to leverage PR placements and ensure integration of all communications activities.