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Social Media Strategy & Marketing

Social media is constantly changing and Rosica can help your team stay abreast of this ever-evolving medium. Amidst the influx of new social tools, smart marketers want to know which address their specific needs and how to measure social engagement and ROI from their PR and B2B and B2C social media initiatives. As a thinking partner to our clients, we ensure they’re aware of the latest social trends, platforms, and algorithm changes/preferences – and how they can positively impact their business.

At Rosica, we always start with strategy, and this means understanding what your competitors are doing, what opportunities a company has to stand apart on social, how your goals can be achieved through this work, and who the key influencers are in your space.

An effective social media marketing program has many benefits and in Chris Rosica’s latest book, The Power of B2B Social Media, he identifies the rationale for embracing social media strategies regardless of whether you’re a nonprofit or foundation, healthcare company, animal health brand, or ed-tech company. For many organizations, the main upshot of social media is to help it dominate search engine results nd manage your visibility and perception online. That’s where strategy comes in. It’s not necessarily about reaching a specific stakeholder group, but the other benefits social delivers that can drive website traffic and protect your organization online.

With a strategic approach and an emphasis on integration, we look at how PR, social media, online reputation management, content development and marketing, and SEO work in tandem to magnify thought leadership results. This approach helps organizations achieve their business and communications objectives.

Since one size never fits all, we custom tailor our agency’s social media services to address your specific needs on LinkedIn, YouTube, Facebook, X, Pinterest, Instagram, TikTok, Snapchat, blogs, and other, emerging social channels. Our social media marketing services include:

  • Social media strategy
  • Social conflict resolution and customer service support
  • Reputation and competitor monitoring
  • Content planning and development
  • Social engagement strategies
  • Content optimization
  • Social advertising
  • Follower acquisition (through our Facebook Sweepstakes App)
  • Blogger outreach
  • Design or re-design of social profiles
  • Opt-in email list development from social followers

Click here to elevate your social media marketing outcomes.

Social Media Marketing

"The creative and successful media event you executed to promote fibromyalgia awareness not only reached legislators but delivered our message to the general public through the mass media you secured."

Karen Boykin-Towns,
Senior Director / Team Leader, Government Relations, Pfizer Inc.

"Chris Rosica led two public speaking and media training sessions with 17 of Covanta’s managers from plants throughout the New York/New Jersey region. One manager from our Niagara facility conducted an interview two weeks after the training and aced it. We credit this to Rosica."

Hank Asher,
Business Manager, Covanta Essex Company

"I received the email campaign that captures all of the wonderful coverage the Rosica team generated for Johnson & Johnson’s FIRST Robotics Competition. This was sent to all our partners and generated a significant response. WOW! Awesome!"

Donald H. Bowers,
Regional Director, Mid-Atlantic FIRST, Johnson & Johnson

“A long-time provider of digital marketing services, Rosica knows the digital space and how to leverage PR coverage to accelerate ROI. It’s rare that a PR firm possesses the online marketing chops this agency does – and it’s no wonder; they started a digital agency more than 15 years ago! Rosica brings a unique perspective and is truly focused on adding value and maximizing deliverables.”

Ronald Chaluisán Batlle,
MEd, MA, Executive Director, Newark Trust for Education

“Through Rosica’s counsel and SalesSmart PR strategy, we leveraged a TV interview the agency secured for us on Bloomberg Television and landed a new multi-year, multi-million-dollar relationship that spanned 15 years. This was perhaps the best ROI I’ve gotten from PR, or any other agency partner we’ve hired. A smart PR and marketing team is an understatement!”

Mike Ferranti,
CEO, Endai

“Rosica PR delivered tremendous media results and helped boost sales by more than one million dollars in the first year of our campaign”

Maureen Wales,
VP Marketing Pearson Learning

“When disaster hit in the middle of the night, the Rosica team responded. Within 24 hours, they secured media attention that raised $30,000. They had a direct impact on our ability to serve the community, and that’s a true partnership.”

Lieutenant Colonel Ricardo Fernandez,
Former Divisional Commander, The Salvation Army Greater New York Division

"Rosica has helped bring awareness to adult illiteracy like no other organization in the nation. They are the authority on education, cause marketing and community relations.”

Pat Johnston,
National Chair, Literacy Volunteers of America

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